MADRID, 8 Ago. (EUROPA PRESS) –
The ‘Budweiser’ beer brand, official sponsor of the Women’s Soccer World Cup being held in Australia and New Zealand, encourages fans to support their teams throughout the tournament with the start of the quarterfinals, through raffles on their social networks that will make 62 people win free ‘packs’ of beer at each game.
‘Budweiser’ has strengthened its support for women’s football, as well as its fighting spirit and ambition. The beer brand has once again endorsed the motto ‘Bring home the Bud’ with which it challenges the teams to become the best in the world. In this way, it will encourage fans throughout the tournament to celebrate the World Cup by supporting their favorite team.
With the hashtag #BringHomeTheBud and coinciding with the start of the quarterfinals, on August 11, ‘Budweiser’ will activate a first raffle on its official profile on ‘Instagram’ where fans will be able to win beer packs thanks to their support for the Women’s World Cup and their favorite team.
This draw will not be the only one in the competition, as the beer brand will repeat this activation in all matches, including the expected final, giving fans new opportunities to get their Budweiser pack with their support.
“Budweiser wants to inspire people to have the ambition to pursue their dreams. We continue to believe in the fighting spirit of Match by Match knowing that success is not built in a day. We want to celebrate with the fans of this competition, every game, every opportunity on the field to become the best team in the world”, explained Carlos Lafuente, Consumer Director of ‘Budweiser’ in Spain.
To participate, the ‘Budweiser Spain’ community will be able to vote through the ‘Instagram’ stories of the beer brand’s official channel, which they believe will be the winning team of the day. After the match, the brand will send the first 62 winners, that is, the first 62 people who have voted, in the highlighted story, for the winning team, an individual ‘QR’ that will allow them to get a totally free pack in different large country surfaces.