MADRID, 1 Dic. (EUROPA PRESS) –
Allianz Seguros will organize this Sunday the 'Escort Kids' in which 22 boys and girls from the Fundacià Barça Genuine will go out hand in hand with the players of FC Barcelona and Atlético de Madrid to support the insurer's campaign 'Inclusion is in our hands'.
According to Allianz Seguros, these boys and girls will be able to live “an unforgettable experience” and as protagonists of a campaign that “seeks to promote inclusion” on a Sunday in which the 'International Day of People with Disabilities' is commemorated.
Allianz, global insurance sponsor of FC Barcelona, and the Barça Foundation have joined forces to promote inclusion, with various initiatives among which is the celebration of this experience that will allow these 'Escort Kids' to live “as authentic
footballers the preparations for the match from the locker room tunnel to accompanying the players to the field of play” of a LaLiga EA Sports duel that arouses a lot of attention and will be played at the Estadi Lluìs Companys at 9:00 p.m.
“This collaboration, the result of the commitment of both entities to promote inclusion from the world of sport and society, is also based on the values shared in sport, such as effort, improvement and teamwork,” they emphasize. from Allianz.
This experience will allow the boys and girls to “live a moment
unique” within an initiative like 'Inclusion is in our hands' in which the Fundació Barça Genuine team, the players of the FC Barcelona Femenino and also the players of the FC Barcelona Men participate. “The common objective is to generate an impact
resounding in raising awareness about the importance of the inclusion of people with disabilities in the sporting field and in society,” the insurer points out.
The players from FC Barcelona and the Fundació Barça Genuine were already part of a day in which, in addition to sharing their passion for football, they rehearsed and photographed the gesture of inclusion, promoting the celebration of their goals with their arms intertwined to send a message of unity and make a
Call to all football players, professionals and amateurs, to adopt this gesture of inclusion and turn it into a global movement that supports this cause.
In fact, the initiative led by Allianz has already left its mark on goal celebrations in notable matches. Thus, the Nigerian forward of FC Barcelona, Asisat Oshoala, showed her support for the gesture of including her in her last goals, as did the Ballon d'Or winner Aitana Bonmatí when she scored 1-0 in the match against Real Madrid.
Furthermore, in the first phase of La Liga Genuine, Diogo de Oliveira and Salva Vidal, players from the Fundació Barça Genuine, a team of which Allianz is the main sponsor, also celebrated their goal with this gesture, thus demonstrating the positive impact and virality of the campaign at different levels of football.
“With this initiative, Allianz wants to increase the commitment and awareness of fans while reaffirming its commitment to diversity and inclusion in the sporting field and in society. Football, as a global sport, has the ability to unite
people from different backgrounds and cultures, emphasizing the importance of treating everyone with respect and dignity,” Allianz underlines.