On the television chess board, where audiences dictate survival and irrelevance is an unfathomable abyss, this week it has become clear who moves the pieces with mastery and who advances to trumpets towards the mate check. While in Telecinco green shoots with balls grow like Survivors or the remains of The island of temptations of Montoya, and Ana Rosa Quintana He celebrates his week of success, Spanish Television finishes his first half of March with a Friday Horribilis, a day in which each audience data has been a sake for the folkloric direction José Pablo López whose only comfort has been the effective documentary about the dead in the residences of the elderly during the worst of the Covid. A space that some experts call “ideological” or even “personal revenge” of José Pablo against Ayuso, the “boss” who fired him from Telemadrid. But that, in any case, it was an absolute success of audience.
For the rest, the figures are devastating and the worst of José Pablo López’s problems is not The Broncano decline that, despite having lost half a million viewerskeep a decent audience. José Mota No News In the 1, its historical minimum has registered this Friday with a squalid 6.7% of Share and less than 800,000 spectators, an absolute debacle for an external production format that promised to revolutionize the prime time. Meanwhile, The challenge In Antena 3, where Victoria Federica almost suffocated, It remains solid with 13.8%, and the cinema of four, with Mulán, It has touched 10%, demonstrating that even the repositions can overcome the nonsense of José Pablo López and Sergio Calderón in command of the grid of the first chain of the public corporation.
A TVE that wrecks
The 1 has averaged A lumbler 8.5% screen share in the day, leaving less than eight tenths from Lasexta. Of course, the 1 is in third place behind Telecinco (10.2%) and Antena 3 (13.6%). Even more worrying is that the sixth, with its 7.7%, begins to step on its heels, which would put public television in an unusual situation: lose the podium in front of a secondary chain.
The problem is not only one day or a program. He morning show Mañaneros barely reached a 6,7%, and its extension, Extra Mañaneros, It sinks towards 5.3%. They are data, no opinions. Faced with this, Ana Rosa Quintana Give the right to the boss Alberto Carullo, who returned her to her kingdom in the morning. The Empress of the mornings is consolidated on her throne, recovered with 16.9% and 421,000 spectators, even imposing aruser@s in spectators. Susanna Griso resists but it is evident that the bride of Luis Enriquez He has also suffered, to less extent than 1, the return of Ana Rosa.
But TVE’s collapse is especially alarming because each failure is not only a blow to its prestige, but we all pay it. Public television, under the pretext of becoming “popular”, is losing its essence without winning audience. The public does not seek in 1 the Telecinco of twenty years ago, and the insistence on signings that evoke the Save me In the past, they are a risk that we will see how it is resolved. Maybe the space produced by Adrián Madrid and Óscar Cornejo, parapeted under the Osa Audiovisua Producciones (Lopa) Peta.
He mary that precedes the arrival of María Patiño, Belén Esteban and other ex Salvameros It is just an attempt to bleach: now they tell us that among the contents there will be other things that are not to light the viscera and the morbidity of the social chronicle but it is a complicated equation. We point out the sayings but we will monitor the facts. If they do not lie, that is, if Patiño and Belén do something other than what is expected of it, they will not work. Let’s see if they are going to present them the news for Marta Carazo With the excuse that a public TV must see it a lot of people. Everything indicates that TVE is without a compass: between an offer of superficial content in search of an audience that they do not find and the commitment to comply with its ideological quotas, such as the arrival of Jesús Cintor as the official verifier of the producing kingdom by Lopa and by midfro.
Ana Rosa’s triumphal return
If in TVE the alarms do not stop sounding, in Telecinco they sound fanfare. Ana Rosa’s return in the morning has been a master coup of the Mediaset direction. Not only has he managed to recover his throne, but has shown that the audience prefers the original to the copy. Your 16.9% Share It certifies that it is still the morning reference, and the great injured is again the copy in front of the original: while the personality and solidity of Susanna Griso endures the pull of the prodigal queen, Ana Rosa destroys a Mañaneros who does not even reach half of her audience with her telecinqueras geeks. In the prime time, The challenge Keep strong, Friday maintains good numbers with 11.2%, and even Research team In the sixth, with 6.2%, it is allowed to look at you to you José Mota No News. In TVE, the 1 still does not find its identity and accumulates stumbling blocks that threaten to sink it even more in the general disinterest.
TVE’s challenge: identity or irrelevance
José Pablo López And their team seem determined to make TVE a “popular” television, under the premise that there is no worse public service than anyone who sees. But the way is to make quality that people see; Do not give up the quality for the audience to stick to the TV no matter how or why. The reality is that every time we are interested in people. Public television needs a clear direction, but its desperate audience search is leading to an identity crisis. In this game of television thrones, the lesson is clear: the audiences are implacable and do not forgive incoherence. The question is how much more time these failed experiments can be allowed before the history of your crisis is written with indelible ink. At the moment, the bill for taxpayers touches the 1,300 million euros a year.
