A company in Spain will control the future television and sponsorship rights generated by the new football Super League announced by a group of twelve major European clubs, revealed this Monday the newspaper “Financial times“.
The British newspaper reported that Anas Laghrari, partner of the Spanish firm Key Capital, has been appointed general secretary of the Superliga, while the head of Real Madrid, Florentino Pérez, will be the president.
The permanent members of that competition will share ownership of that firm, according to the newspaper, which ensures that each of the founding teams will receive between 200 and 300 million euros as a “welcome bonus”.
The investment bank JP Morgan will provide funds to the new organization and has reserved 3.25 billion euros for an “infrastructure” fund. that will be distributed among the teams that join the project.
The entity's loan will pay off in the next 23 years and it is secured from the future television rights of the competition.
The clubs that make up the controversial project, including the Spanish Real Madrid, Barcelona and Atlético de Madrid, have agreed to pay 264 million euros a year to cover the debt, a figure that includes between 2% and 3% interest, according to the “Financial Times”.
The organizers of the new competition have begun to negotiate future television rights and hope to reach agreements with firms such as Amazon, Facebook, Disney and Sky, with which they aspire to raise about 4,000 million a year, sources close to the Superliga assured the British newspaper.