He
Atlético de Madrid take advantage of every Christmas to get the best of himself in the communicative aspect. Your campaigns and ads are a reference. In this 2020 he has opted for an exciting video to congratulate the Christmas and wish for something that everyone shares, heading into 2021.
The video contains the theme music of Leiva and Joaquin Sabina
. What better motto to overcome these best moments than the ‘Match by match’ which is the ‘leitmotiv’ of the Simeone.
Both musicians recently dedicated a song to Atlético de Madrid but also to those who are having a hard time right now. With many mattress references but also with images related to the covid health crisis, the artists launched a theme “for all those who have another way of understanding life.”
And that theme, with images of the Metropolitan Wanda empty, illustrates the mattress congratulations for this year. With a wish for 2021. To sing together again, to return to the stadiums to accompany the teams, which would mean that this nightmare of the Covid it would have been controlled and tamed.
“Don't talk to me about resisting, it's my Atlético de Madrid. Don't come to me with regrets, I'm talking about surviving. And keep crowning mountains, and keep climbing stairs, in injury time, haggling for the future. And win and win, and win and win again. Match by match ”, recalls the lyrics to remember the great slogans of Simeone and Luis
Aragonese. Slogans applicable to football but also to life itself, especially at this time.