Havas Media prepares to face as much as the Barcelona Metropolis Council for the competition to handle native advertising. The company was neglected of the control of advertising funding, which has a finances of 10 million euros a 12 months, and is already working with its legal professionals to enchantment the outcome for “inconsistency in valuations” and since it considers that “the specs they don't make a lot sense, “clarify sources on the firm headed by Alfonso Rodés.
And, as acknowledged in the outcomes of the award, Havas has been in fourth place (solely three companies are accredited) regardless of having the third greatest financial supply and the very best rating in the subjective half (understanding of briefing, international strategic coherence, tactical capability, viability …).
Thus, the company was penalized in the numerical qualitative, which assess the protection, grp's and impressions, amongst different issues, that should reply to the technique proposed and have in mind a sequence of situations described in the briefing. This part weighs 20% of the overall rating and Havas was fourth.
“Who is aware of about digital is aware of that reaching sure protection will not be potential”
“Who is aware of about digital is aware of that reaching sure protection will not be potential,” defined sources from the sector in view that Medialog, one of the winners, provided 2,712 grp and greater than 40 million impressions whereas the opposite two winners and Havas between 18 and 19.5 million impressions have been moved on a fork and between 300 and 600 grp's (indicator of the overall quantity of impacts achieved per 100 individuals of the target market).
“An company like Medialog will get zero factors in understanding the briefing, in technique, tactical capability, viability and has the fourth worst financial supply, however nonetheless it’s accredited by a numerical qualitative subject that features protection that isn’t attainable, “sources near the competition level out in this regard.
Thus, they’ve been chosen for the primary batch, the most important finances, Carat, Medialog and Wavemaker (WPP) whereas Havas and Zenith, who received the 2017 contest, are out.
The second batch for advertising on-line they share it with Reward and Nothingad
The second batch for advertising on-line It’s shared by Reward and Nothingad. This final company has made an essential place in the world of Catalan institutional advertising after the Generalitat has forgiven an bill of 80,000 euros for the administration of the advert insertions of the unlawful 1-O referendum and its president, Ferrán Burriel , will testify on the trial. Thus, in the final two years Nothingad has received contracts with the Authorities for 8.5 million, as revealed The confidential.
Regardless of being out of the control of the advertising of the Barcelona Metropolis Council and the Madrid Consistory for submitting the supply after the deadline, Havas is accredited in the Diputación de Tarragona, the place an company wins, in Barcelona and in the Generalitat, which invests greater than 30 million in institutional advertising per 12 months. Though the company has been neglected of the primary contracts of the Authorities it has taken in 34% of the finances in 2019.
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