Shock in the LVMH group, the most important French luxury and fashion conglomerate in the world. Loewe, the firm created in Spain in 1846 and acquired a few years ago by LVMH, owned by the French tycoon Bernard Arnault, loses Jonathan William Anderson, better known as JW Anderson, 40 years old, its creative director for 13 years.
The designer born in Northern Ireland leaves Loewe to devote himself to new projects. At the moment, it is unknown who will replace it at the head of the most active and successful firm of the entire group, which has such iconic brands as Dior, Celine, Givenchy, Tiffany, Kenzo, Pucci, Fendi, the Moët & Chandon Champagne international signatures leaders in sales and prestige.
Loewe, by the hand of Jw Anderson, gave the surprise when this young man of great talent, who had collaborated with Prada, Uniqlo, Swarovski, versus or Topshop, was signed by the firm. At that time, Loewe was something like the Spanish “ugly duckling” of the LVMH group: a brand with a lot of history in Spain, but classic and limited to the Spanish and French market. For years, Loewe has maintained as counselors Jaime de Marichalar y Marisa de Bourbon.
However, Anderson surprised by capturing a young, transgressive and wealthy audience from around the world, including markets until then unattainable for Loewe, such as China, Korea or Japan. The new Madrid store, on Serrano Street, began registering long tails of young people with high purchasing power waiting for their turn to enter. In addition, the brand parties in Madrid were filled with influencers And alternative artists, an audience that until then was foreign to Loewe, traditionally preferred by a conservative and classic clientele.
Beyoncé and Rihanna chose JW Anderson designs for their performances in the Super Bowl
Beyoncé y Rihanna They chose JW Anderson designs for their performances in the Super Bowl And, thanks to this creative director, Loewe reached first place on the Lyst platform, which considered it the most desired and active firm in social networks. Under its direction, the house exceeded 1,000 million euros of annual billing. All this without losing its essence: its exquisite Moroccany, the careful crafts and its high quality skins, with many of its models manufactured entirely in Spain, generating employment in the country. Loewe is left without the man who did the miracle, and his absence could be irreplaceable.
JW Anderson has been a key figure in the fashion industry since he assumed the position of creative director of Loewe in 2013. His innovative approach and his contemporary vision have revitalized the Spanish brand, bringing it to new heights in the fashion panorama. Since its arrival, Anderson has implemented a series of changes that have redefined Loewe’s identity. His ability to merge traditional crafts with modern elements has attracted both critics and a younger audience. The collections have stood out for their bold use of color, sculptural forms that celebrate the cultural heritage of the brand.
Some experts suggest that their desire to explore new creative opportunities and their growing interest in parallel projects have been the reasons. The constant pressure of expectations in the fashion world may have influenced your decision. The exit that we advance exclusively is a significant change for Loewe. Under its direction, the brand has seen an increase in its global visibility and sales growth. The uncertainty about his future raises questions about the creative direction that the brand could take in case of new leadership.
