MADRID 5 Feb. (EUROPA PRESS) –
The Spanish mountaineer Edurne passed, the first woman in promoting the 14 eight -year -old, will integrate the ‘Women With Altitude’ campaign, promoted by the technological OnePlus that will recreate the historic journey carried out by the British mountaineer Dorothy Pilley in Corsica (France) .
They passed, together with Lotta Hintsa, a bank and model that was Miss Finland in 2013 and Elise Wortley, founder of the ‘Women With Altitude’ initiative, will replicate Pilley’s adventure in the same conditions, but equipped with a OnePlus 13, a trained device to face any type of adventure and with which they will immortalize this project.
According to a study by OnePlus, half of the Spaniards are not able to name more than an explorer woman. In this sense, it should be noted that far from great names, the explorers most recognized by the Spaniards are the protagonist of the Cartoon series Dora the explorer (61%), the character of the video game Tomb Raider (Lara Croft, 58%), and the pilot Amelia Earhart (24%).
Therefore, the brand has launched ‘Women With Altitude’, an initiative aimed at recognizing the role of great adventurous women who have marked history. As part of this project, OnePlus joins forces with Edurne spent to recreate the expedition made by Dorothy Pilley from Bastia to the Vero Valley.
The study data carried out by the brand reflects that need, since 6 out of 10 Spaniards claim not to have learned about explorators during their academic stage and 71% believe that more explorers should be released.
“Dorothy Pilley was a real pioneer, and his expeditions deserve to be recreated. I feel very grateful for the opportunity to live this expedition and to value explorators like her,” said they passed.
The Dorothy Pilley journey will be immortalized with the new OnePlus 13, a device that counts, among other functions, Glove Touch and Aqua Touch 2.0 that allow maximum performance to be made even with gloves or with the wet screen.
In addition, the search with artificial intelligence is compatible with route and logistics. Also, the triple 50MP camera with double exposure algorithm has a remarkable performance in difficult environments to document each memory.
“It is really important to pay tribute to pioneer women who made their way before us. There are so many fascinating expeditions led by women who remain forgotten. Therefore, we are delighted to work with Elise, Lotta and Edurne in this adventure and to be able to capture each Moment with OnePlus 13, something that Dorothy Pilley could not do, “said Celina Shi, Marketing director of OnePlus Europe.
At the end of the expedition, on March 3, days before International Women’s Day, OnePlus will publish the trip documentary, captured with OnePlus 13.