The cryptocurrency universe was shaken this weekend with the unexpected launch of $MELANIA, Melania Trump’s new “meme cryptocurrency”. Just one day before her husband, Donald Trump, once again assumes the presidency of the United States, the future first lady surprised the market with this digital asset. At first glance, $MELANIA appears to be a symbolic gesture and a political marketing product, but its arrival in the crypto ecosystem has generated a media and financial impact that leaves no one indifferent.
The cryptocurrency, which It is now available on the official website melaniameme.comis presented as a “digital collectible” intended to show support for the values that Melania Trump represents. In its design, the former model is shown in black and white, with an enigmatic smile and her hands together, partially hiding her face. Although the page makes it clear that $MELANIA is not intended to be an investment opportunity, the launch of the token has sparked a speculative frenzy, as is often the case with so-called “meme coins.”
Like other meme-based cryptocurrencies, $MELANIA is highly volatile. It started trading at $10 per unit, but its price quickly rose to $70 on the morning of Sunday, January 19, when thousands of users started to buy it.
The debut of $MELANIA comes just two days after Donald Trump launched his own token, promoted with the image of the president-elect raising his fist in the style of his famous gesture after surviving the assassination attempt in Pennsylvania. Although Trump’s currency also generated initial enthusiasm, it closed at $45 on Sunday after experiencing a 37% drop in the final hour of the day.according to data from CoinGecko.
The simultaneous emergence of two cryptocurrencies linked to the Trump family has caused a curious confrontation in the crypto market, with investors divided between supporting $TRUMP or $MELANIA. Meanwhile, analysts speculate that these currencies could be more than just marketing tools: Some critics warn that they could facilitate the political influence of foreign actors or special interests.
Anthony Scaramucci, former White House communications director, was quick to express his opinion on social media. “The Melania coin toss is causing the Trump coin to collapse. Elon (Musk) was right, we are living in a simulation. Which of these kids’ coins will perform the best?”he wrote on his X account (formerly Twitter).
Scaramucci also pointed out a possible political risk: “Now anyone in the world can essentially deposit money into the bank account of the president of the United States with a couple of clicks”. This comment reflects a concern shared by analysts and detractors of cryptocurrencies in general, who fear that these assets could be used to finance political campaigns or put pressure on governments.
Meme cryptocurrencies, such as Dogecoin or Shiba Inu, have gained popularity in recent years thanks to their humorous nature and their ability to attract online communities. However, they are often criticized for their lack of real purpose and extreme volatility, making them risky investments.
In the case of $MELANIA and $TRUMP, their direct ties to political figures adds an additional layer of controversy. Although they are promoted as digital collectibles, it is still significant that both releases occur just before the presidential inauguration. The arrival of $MELANIA has managed to capture global attention, consolidating the Trumps’ ability to dominate media discourse. But while his followers see these coins as an opportunity to support the presidential couple, critics warn that they represent a dangerous distraction at a crucial time for the country.s. It remains to be seen if $MELANIA and $TRUMP will be able to sustain their value over time or if they will simply be another anecdote in the Trump family’s peculiar legacy.. For now, the only thing that is clear is that American politics never ceases to surprise, and that even in the world of cryptocurrencies, the Trumps continue to set the trend.
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