It is a business adventure. Álvaro Morata wants to tell us something that makes him very excited: “A project that unites my two great passions, Spain and Italy“, confesses the businessman and soccer player. He refers to something that almost all of us like: Iberian ham. “DFor a long time I thought about how to take a little piece of our land abroad, and now, thanks to The MarranoI have achieved it“says the athlete.
This new project was born from the collaboration with Adrián Fernández-Romero, a Sevillian businessman who shares enthusiasm with the former Atlético player. “Our goal is to distribute Iberian products of exceptional quality, raised in the Sierra Norte Natural Park of Seville, first throughout Italy and, later, throughout the rest of Europe. I firmly believe that Iberian ham is not just a food, it is history, tradition and pure pleasure“, explains a source close to the forward.
“If I have learned anything living outside of Spain, it is that we have to shout to the world that this is unique“said Morata.”If you follow me on social media, you will have already seen how I talk about El Marrano and his ham. As I always say, this is not just any sausage!“, he assures.
Those who know the product say that it is an experience in every bite. “After years of enjoying Italian cheeses and sausages, one day I thought: ‘Italy also deserves to try the best of the Spanish pastures.“. That’s why Morata’s new business adventure.
This is not your first business project. Many people know that they are shareholders of Manolo Bakesthe company of the famous manolitos. Morata loves the concept and the quality they offer. A while ago he created a clothing line with his ex-wife. Alice Campello, Think Studiowhich started as a family brand and has grown and evolved over the years.
He has also invested in the real estate sector, with properties in Madrid through Tamora Housing Investmentsfrom commercial premises to luxury homes. He has always known how to diversify and build a solid asset, key in a profession where time passes very quickly.
But what has him most excited right now is this new project. El Marrano is not just a business, it is a piece of its history and its roots that it wants to share with the world. It is his way of uniting two cultures that he loves and showing what makes Spain so special.
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