DHeart loses against Socialite despite lasting half an hour less and not carrying advertising. It remains almost 2 points (7.1%) behind the average of La 1 on Sunday (8.9%) and drags the news program to third position, behind Telecinco and doubled by Antena 3.
The distance between the gossip program that Jordi González presents on La 1 and its competitors is even more serious on Saturday, when DHeart is 3.2 share points below Socialitethe other pink option at that time.
The Telecinco format, much cheaper than that of the Public Corporation, scored 10.6% compared to 7.4% of the space from La 1 which, like the Sunday edition, runs without advertising and lasts half an hour less than Mediaset’s. La Roulette on Antena 3 scores ten points over La 1.
In its Sunday puncture, the harmful drag of Jordi González’s program also placed Telediario at the bottom of the podium (10.7%), behind Telecinco (11.2%) and doubled by Antena 3 (20.3%). DHeart falls below the average of its own chain on both Saturday and Sunday.
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