Kaia Gerber She turned 23 on September 3. But, despite her insulting youth, we have long since removed the stigma of being the daughter of Cindy Crawford, Even though her mother is one of the most important top models of all time, she was 21 years old when we saw her hugging Marta Ortega in Paris. It had been exactly six months since Amancio Ortega’s daughter was appointed president of Inditex, replacing Paul Isla.
Back to Kaia: if her mother, like her, is one of the most important tops in history, her father, who is not ugly (he was also a model), can boast of being a more than brilliant businessman. We are talking about Rande Gerberthe founder of the Midnight Oil Company (MOC), and founder also with his brother Scott of After Midnight Company (AMC). The company, an evolution of its trademark brand, The Whiskey, was founded to develop innovative nightlife, hotel, restaurant and lifestyle concepts. The father of Kaia Gerber founded The Whiskey nearly 15 years ago, and has since become America’s most influential nightclub owner. The Gerber brothers have created hotel bars for W Hotels, cafes for Armani y Donald Trump hired them to transform Trump Park in Central Park into the current Whiskey Park. He has been married to Cindy Crawford since 1998.
It is no wonder that Kaia Gerber, In addition to possessing incomparable class and beauty, she has the soul of a businesswoman and good business acumen. Perhaps she did not waste that meeting with Marta Ortega when the heiress of the empire had taken the reins of Inditex. In October of that year, Kaia met Marta Ortega in the French capital. The young model was presenting her first collection for Zara during Paris Fashion Week, with a campaign photographed by French art director Fabien Baron and styled by Karl Templer, one of the professionals with whom photographer Steven Meisel has worked the most and who is internationally known for his work for Interview magazine. A month later, in November, Marta brought together in A Coruña the leading figures of international fashion at the opening of the exhibition… About whom? Prize! About Steven Meisel. Everyone from Naomi Campbell and Christy Turlington to Natalia Vodianova, Irina Shayk, Karlie Kloss and Jon Kortajaerna passed through there. The president of Inditex invited them to visit the exhibition of the legendary New York photographer on the Muelle de la Batería in the Galician city.
“Everything you need in your closet”
“My starting point for this collaboration with Zara was to ask myself, is it possible to make a collection that has everything you need in your wardrobe? If you were travelling and you took everything in a suitcase, would you have it all? I think we’ve achieved that,” explained the daughter of Cindy Crawford, who, by the way, paid tribute with her creations to her mother and to the legendary tops of that unrepeatable generation, giving her proposals a very nineties image and related to the universe that made her mother famous.
The collection included more than 30 pieces: clothes, shoes and accessories: “I wasn’t just thinking about myself when I was designing, I was also thinking about my mother, my friends and everything I see around me. My style has different influences and I didn’t want to design something that excluded anyone,” Gerber confessed at the time. At the presentation party in the city of the Seine, where Marta Ortega acted as hostess, we saw the daughter of the late Steve Jobs, Eve Jobs, who is also dedicated to fashion.
Two years later, Zara Streaming arrives, Inditex’s live shopping: bring your mother
Inditex launches its Zara Streaming distribution channel in Spain. The textile giant is jumping on the live shopping trend and this week, next Wednesday, September 25, it will be launched in style. Live shopping does not only involve selling clothes, but also giving beauty tips or trends, and all with live broadcasts, or streaming, on the Internet, either on a company platform or through social networks.
And here Kaia Gerber and Cindy return. Because, for the launch, Inditex seems to have told Kaia that ‘bring your mother’. Zara has Cindy Crawford and her daughter, Kaia Gerber, as its image. Inditex explains that during the broadcast, customers “will be able to access the details of the garments and purchase the collection in real time.” The company chaired by Marta Ortega has commissioned the broadcast to the American film director. David Lowery (Peter Pan & Wendy). A fall collection by the French stylist is scheduled to be shown Carlyne Cerf du Dudzeele. The textile group announced during its latest presentation of results the arrival of Zara Streaming this autumn. In addition to Spain, Inditex is launching Zara Streaming in the USA, France, Italy, Germany, the United Kingdom, Ireland, the Netherlands and Canada.
Kaia Gerber’s career at just 23 years old
The girlfriend (for three years) of Austin Butler (Elvis Presley), a model and actress, made her runway debut for Raf Simons’ Calvin Klein collection at just 16 years old in 2017. She was quickly snapped up by fashion houses and worn by labels including Marc Jacobs, Burberry, Alexander Wang, Coach, Prada, Chanel, Fendi, Miu Miu, MaxMara, Givenchy, BottegaVeneta, Stella McCartney, Isabel Marrant, Alberta Ferretti, Loewe, Chloe, Sacai, Michael Kors, Moncler, JW. Anderson, Longchamp, Tom Ford, Salvatore Ferragamo, Lanvin, Anna Sui, Moschino, Saint Laurent, Alexander McQueen, Valentino and Versace.
Gerber has done editorials and graced the covers of several fashion magazines including The Love Magazine, iD, Teen Vogue and Pop Magazine, and has graced the covers and international editions of Vogue. She has been the face of Miu Miu eyewear and Omega (with her mother, photographed by Peter Lindbergh). She was also the star of CHANEL’s spring handbag campaign photographed by Karl Lagerfeld and Valentino at the same time.
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