MADRID, 12 Ago. (EUROPA PRESS) –
LaLiga announced on Monday an international agreement with ‘Luckia’, a leading entertainment company in Spain with a presence in eight countries, which becomes its new official partner in Spain and Mexico for the next three seasons.
In this way, ‘Luckia’ joins the list of official sponsors of the organisation such as EA SPORTS, PUMA, Microsoft, Mahou and El Corte Inglés, among others, with an agreement that also covers the rights of LaLiga EA Sports and LaLiga Hypermotion for both countries where different actions will be carried out aimed at both the dissemination and promotion of the competitions, such as live events with LaLiga ambassadors, personalized official merchandising and ticketing, among others, through its online and physical channels, always in full compliance with current regulations.
Likewise, as an official partner, ‘Luckia’ will have more digital assets related to LaLiga, which will help to give greater visibility to the agreement and reach new audiences.
“We are convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and that, together, we will continue to generate a safe and responsible entertainment environment,” said Jorge de la Vega, CEO of LaLiga.
For the president of ‘Luckia’, José González, this agreement “comes to reinforce the commitment” of the company “with sport and the promotion of values such as teamwork, perseverance and excellence, typical of football.”