MADRID, 22 Dic. (EUROPA PRESS) –
Real Madrid CF and its strategic partner 'Softtek', a company dedicated to helping its clients evolve through digital technology, have shaped a new digital ecosystem focused on meeting the needs of the Madrid club's fans.
As indicated by the company, “this pairing is marking a milestone and a turning point in the convergence between sport and technology, redefining the relationship between an elite club and its fans, establishing the foundations for a future in which followers are the epicenter of all experiences and in which technological innovation plays a fundamental role in this paradigm shift”.
In this way, through a 360-degree holistic vision, 'Softtek' and Real Madrid have created a digital ecosystem under the 'fan-centric' paradigm, where the emotional connection between the club and its followers is strengthened through the innovation. This initiative has allowed 'Softtek' to offer the club its experience in branding, technology, product design and digital culture, which has increased the degree of connection between the white club and its millions of fans.
In terms of 'branding' and design, 'Softtek' has created a new digital identity for the club based on reinforcing the feeling of belonging to a global community, which has served as a pillar for the generation of a new design system, based on the principles of atomic design, which harmonizes the brand experience across all the club's digital channels and will serve as a guide for future products.
Regarding the technological implementation, the joint work has allowed the creation of a digital platform that is operable in real time, and that will support all the digital products and services that the club offers to the Madrid community such as new websites, mobile applications, platforms of ' e-commerce' and 'ticketing' or 'RM Play'.
Thanks to this strategic alliance, delivery speed has quadrupled, achieving planning predictability of more than 95 percent. Quality metrics have seen a 30% increase, generating a positive impact on revenue. On the other hand, by offering a personalized experience, conversions have improved by 60 percent, while the club's CPA (cost of acquisition) has been reduced.
“As a result of teamwork and the comprehensive vision of 'Softtek', we have created an ecosystem where cutting-edge technology drives the creation of innovative digital products. This transformation includes a renewed fan-focused image and organizational framework
agile. The collaboration with 'Softtek' has been key to achieving these achievements and moving towards excellence in the digital era,” they point out from Real Madrid's digital area.
For her part, Doris Seedorf, CEO of 'Softtek' for the market
European, believes that “the collaboration with Real Madrid has been a unique experience” for his company. “This link with a world reference reflects our commitment to excellence and vision
shared by both parties,” he added.