MADRID, 19 Jun. (EUROPA PRESS) –
‘Finetwork’ has launched its new campaign under the concept ‘The best of this summer’, starring the pilot Fernando Alonso, the ex-soccer player Joaquín Sánchez and the ‘influencer’ Marta Díaz, and where everything turns to the number ’33’ that he pursues so much this year to the two-time Formula 1 world champion and that is the new rate of the fiber and mobile phone company.
As indicated by ‘Finetwork’, the brand thus welcomes the holiday season with a spot in which you can see how a person, with a metal detector in hand, walks the beach until he meets his three protagonists, who encourage you to learn about the new rate. Joaquín and Marta Díaz do it buried in the sand and Alonso sitting in his ‘famous’ chair.
“This summer at ‘Finetwork’ we wanted to go hand in hand with our ambassadors to present an unbeatable and well-rounded offer, through a campaign that seeks to connect with the public and current affairs. We are very happy and grateful for the involvement of our ambassadors, who show their funniest and most summery side by the hand of Finetwork. We are convinced that it will be a campaign that generates a lot of ‘engagement’ and conversation”, says Teresa Rivera, director of Communication and Brand of ‘Finetwork’.