Felipe VI and Doña Letizia inaugurate FITUR: Madrid, world epicenter of tourism

The Kings Philip VI y Dona Letizia continue with their work schedule. Gone are the funeral Constantine II, the media reunification of the Bourbon family and the historic photo of the King’s kiss to his father Juan Carlos I in Tatoi, Athens. This Wednesday, January 18, it was time to inaugurate FITUR in Ifema, Madrid. The appointment among tourism appointments.

Read alsoFelipe VI and Doña Letizia, at Constantine’s obsequies: how to avoid the photo with Don Juan Carlos

The Kings have presided over the opening of the 43rd edition of the International Tourism Fair as the most important meeting point of the sector with the aim of opening horizons and highlighting environmental sustainability. This year’s partner country is Guatemala. The participation of Ukraine stands out when it is about to complete a year of the Russian invasion.




At 10:30 the head of state and his wife arrived. The accredited media start from the North Gate to Hall 10, with the Iberia and Renfe stands at the main gate. The official tour has started at Fitur Woman, the Hotusa hotel group and World2Meet. The first information point has been located in the Iberia area. There they have been received by the president of the airline, Javier Sanchez-Prietowith whom they have had a conversation.




Felipe VI and Letizia are expected to go through the exhibitors in Madrid, Castilla-La Mancha, Extremadura and Andalusia. The journey also includes the stands of Guatemala, the Dominican Republic, Italy and India.

Read alsoDon Juan Carlos and Doña Sofía, surrounded by their daughters and grandchildren at Constantine’s funeral: they do not coincide with Felipe VI and Letizia at the entrance

The IFEMA fairgrounds are at full capacity. From 9:00 in the morning the photography of the North Gate is pure bustle between controls and accreditations. Don Felipe and Doña Letizia are accompanied on their tour by the President of Guatemala, Alejandro Eduardo Giammattei Falla, whose country is a guest partner; the president of the Congress, Meritxell Batet; the Minister of Tourism, maroto kings; and the president of the Community of Madrid, Isabel Diaz Ayusoamong other authorities.




Eight pavilions occupy FITUR. From 3 to 10. This Ifema appointment represents some 200,000 visits to Madrid, between professionals and attendees. Pre-pandemic levels. Culture, leisure, sports, gastronomy, diversity, the environment and climate responsibility converge in the tourism industry. After the long pandemic, 2023 is the year to travel again and plan great journeys. FITUR opens its doors as a work hub to share travel trends and to accommodate two fields of action: sustainability and technological innovation. Under the inspiring motto ‘Next destination, the world’, this new edition projects a drive for recovery, growth expectations and resilience.