MADRID, 15 Sep. (EUROPA PRESS) –
The swimmer Teresa Perales, the triathlete Susana Rodríguez and the tennis player Daniel Caverzaschi, three of the most renowned Paralympic athletes in Spain, are the ambassadors of the new project ‘Unbeatable. Capable of everything’, an initiative of Procter & Gamble together with the Spanish Paralympic Committee (COPE).
Through their personal stories and their experience overcoming the challenges and barriers they face every day, the project looks to Perales, Rodríguez and Caverzaschi for inspiration so that the fan feels unbeatable and capable of everything regardless of the challenges they face in the future. road.
As part of its Olympic commitment since 2010, Procter&Gamble, manufacturer of consumer products for well-known brands such as Dodot, Fairy or Ariel, recently announced its comprehensive campaign ‘Champions day by day’ to start the road to the Olympic and Paralympic Games in Paris 2024.
Now, the company has launched, together with the CPE, its project ‘Inbatibles. Capable of everything’ with the aim of supporting and making visible inclusive sport in Spain. The campaign is committed to actions to make a positive difference in society and help make equality and inclusion attainable through sport.
“With Imbatibles we join forces with our distribution partners and the Spanish Paralympic Committee to reinforce our commitment to the Olympic and Paralympic spirit and break down barriers in access to sport for people with disabilities”, said Vanessa Prats, CEO of P&G in Spain and Portugal.
For his part, the president of the CPE, Miguel Carballeda, stated: “It is a great pleasure and an honor for us to add an entity like P&G to our Paralympic Family, which with its brands that are so familiar to all of us is going to be able to help us with a multiplier effect to bring the messages and values that our athletes represent to many more corners of our society. also to grassroots sport, collaborating in our objective of having more equal opportunities in access to sport for people with disabilities”.