Coinciding with the start-up on July 1 of the alliance between the FC Barcelona y Spotify, both the Barça club and the Swedish streaming music company not only have they shown their agreement on the renamed Spotify Camp Nou, but also in one of the most mythical squares of the city of New York.
To celebrate this historic agreement, both have chosen to publicize it on Times Square, emblematic square where there are and filming point of thousands of films in the history of cinema. Making a play on words with the Camp Nou, in the advertising you can read “Nou music”, with a giant Friday and the names and shields of Spotify y FC Barcelona.
Night image of the announcement of the alliance between Barça and Spotify in Times Square
Agreement for the men’s and women’s team
Pedri, Mapi León, Ansu Fati, Alexia Putellas, Pierre-Emerick Aubameyang and Aitana Bonmatí they are the ones chosen to shine and shine on the great façade of the grandstand esplanade of the new Spotify Camp Nou. It will be the first time that the leading role is shared between male and female players from the first football teams, taking another step towards the visibility of women’s football and taking into account that the sponsorship of Spotify also reaches the team he leads Jonatan Giraldez.
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