When Bad Bunny’s face appeared in October 2020 on the cover of The New York Times Magazine, one of the most influential magazines in the world, it was quite a declaration of intent. The Puerto Rican singer dominated the music scene in Spanish and intended to make the leap to the United States market, a milestone that he has closed this year with his tour The Last World Tour, 25 concerts that have been held since February entirely on US soil and with the who has sold $71.1 million in ticketsaccording to Bloomberg, placing it as the highest-grossing music tour of the moment.
Its commitment to the North American market has been a complete success. According to figures compiled by the financial media, in the last month alone it has sold more than 300,000 seats for this tour and every night he sings in front of an average of 16,000 spectators. In addition, moving his show to the richest country in the world has also allowed him to inflate the income per ticket, which has been sold at an average of $180.
The architects of this tour, the Californian agency United Talent Agency, recognize that Bad Bunny is a mass phenomenon in North America and that they have not been able to manage the American fever for the singer. In 2021 he ranked as the top 1 in the world on Spotify followed by Taylor Swift, BTS, Drake and Justin Bieber with 213 million views, a milestone considering that he did not release any album, only three singles.
This success was demonstrated the day the tickets for The Last World Tour came out, with endless online queues to get a place. “We didn’t expect to sell so fast nor break so many records,” acknowledges Jbeau Lewis, Bad Bunny’s tour supervisor at United Talent Agency.
The avalanche was such that the localities disappeared in minutes, leaving thousands of fans wanting. In fact, if they had covered all the demand, they would have sold four times as many tickets, according to Bloomberg.
In August starts another tour
The last concert of the tour will take place this Sunday at the FTX Arena in Miami, home of the Miami Heats, the NBA team, but neither Bad Banny nor his UTA representatives will have time to rest. To take advantage of the American vein, they announced in January the new tour of the Puerto Rican, which begins this August and will last until December.
In this case, it has 43 dates, of which half will be in the United States and the rest in Latin America, and it will go through legendary stadiums from all over the continent such as the Yankee Stadium (New York), the Hard Rock Stadium (Miami ) or the Azteca Stadium (Mexico City).
The price of the ticket -they have already been sold out in most of the scenarios- starts at 100 dollars in practically all cities, although in the concerts of the USA the vast majority of tickets exceed 200 dollars and even they reach 1,500 and 2,000 dollars if they are close to the stage, which will allow the artist to boost their income until they exceed those of The Last World Tour. They expect to reach 100 million dollars in sales.
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