MADRID, 15 Mar. (EUROPA PRESS) –
FC Barcelona has confirmed this Tuesday an agreement with the company Spotify to rename its stadium from next season, in addition to including the name of the Swedish platform on the front of the Blaugrana club’s shirts for four campaigns.
“The long-term strategic alliance in sport and entertainment”, as FC Barcelona has defined this agreement, will mean “the inclusion of the brand on the men’s and women’s team shirts and training kits”.
In addition, “for the first time, the global audio transmission platform becomes the main partner of the stadium, which will be renamed Spotify Camp Nou”, reports Barcelona in a statement confirming that the Swedish company becomes ‘main partner’ Of the entity.
“Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to become a space that can celebrate artists from around the world. As part of the collaboration, for the first time in the club’s history, the Stadium will move to be called Spotify Camp Nou,” the statement added.
However, the agreement “approved and signed by the Board of Directors of FC Barcelona” this Tuesday, “is subject to the ratification of the Extraordinary Assembly of Delegate Partners that will take place on April 3 through an electronic voting procedure.”
Within the framework of this new long-term alliance for the property rights of the stadium -which begins in July 2022- it will continue with “the ambitious remodeling of the Camp Nou site, as part of the Espai Barça project that will transform the facilities and the environment of the club in a new integrated Barça entertainment experience open to the city”, said the entity.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This alliance will allow us to continue bringing the club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as leisure and football, allowing us to connect with new audiences from all over the world”, said Joan Laporta, president of FC Barcelona after signing the agreement.
“It is also a union with which we continue to take steps forward in this new stage that we have begun, and which demonstrates, once again, the innovative character and the constant search for excellence that distinguish Barça and have made it a unique club. in the world,” added Laporta.
For his part, Alex Norström, commercial director of Freemium, Spotify, showed his excitement for the agreement. “We couldn’t be more excited to partner with FC Barcelona to bring the worlds of music and football together. Starting in July, our collaboration will bring artists, players and fans a global stage at the new Spotify Camp Nou.”
“We have always used our investment in marketing to amplify artists and this association will take this approach to a new scale. We are excited to create new opportunities to connect with the global fan base of FC Barcelona”, sentenced the commercial director of the service of The world’s most popular audio streaming subscription.