An investment map takes shape in Spanish football. Reforms of stadiums, sports cities, debt cancellation, innovation laboratories or digital strategies. The clubs reveal the plans they prepare to invest the 2.1 billion euros of the agreement with the CVC fund.
LaLiga’s agreement with CVC Capital Partners, a British investment fund with previous experience in the sport in rugby, volleyball, tennis, Moto GP and Formula 1 competitions, will put on the table a loan of close to 2,100 million euros without interest , in exchange for the value of 9% of the audiovisual rights generated by the competition for the next 50 years.
The capital injection, pending the signing of the definitive contract with the 38 clubs that did accept -Real Madrid, Barcelona and Athletic rejected the agreement-, will be carried out through a company called LaLiga Impulse, of which CVC would have 9% of the capital. The fund’s representative, Juan Arbide, explained in September that they will remain in the company for a maximum of 10 years, and then they will look for another investor to take over.
70% of the income must be allocated to infrastructure, 15% to debt reduction and only the remaining 15% to transfers, as long as the money invested in signing is recovered in the next four years.
Real society
The current leader of the competition, Real Sociedad, plans to receive around 107 million to “accelerate” its previous investment plans, marked by “a structural development plan” that includes a mini-stadium of 4,000 people in the sports city of Zubieta and a building for the women’s team. They also intend to create an innovation laboratory for sports, physical condition diagnosis facilities and a space for training in digital skills with which they will create a job bank for athletes.
Sevilla
Sevilla calculates to receive an amount greater than 100 million euros, which will be invested in the ‘comprehensive’ reform of the Ramón Sánchez-Pizjuán stadium, a commitment of President José Castro, and the expansion and expansion of the José Ramón Cisneros Palacios sports center , for which more land will be acquired.
Atlético de Madrid
It would be the club that would receive the most, between 180 and 200 million euros, being the most relevant in terms of the value of its television rights after Real Madrid and Barcelona. Club sources indicated that 15% of that amount will be used to pay debt, as stipulated, and 15% for the staff has allowed an increase in the salary limit for the hiring of Argentine Rodrigo de Paul and Brazilian Matheus Cunha.
The 70% destined to infrastructures will have two destinations. The first is the surroundings of the Wanda Metropolitano, where Atlético wants to offer its fans “a true city of sports and entertainment.” The second is technology, with the increase of technical and human teams in digital content with ‘Atleti Studios’ and investment in technology to bring experiences to fans around the world.
Betis expects to receive around 100 million euros, which with the 15% allocated to the squad has been able to keep its stars and will apply another 15% to pay debt. The rest, about 70 million, will be applied mainly to reforms in the Benito Villamarín that allow “greater use throughout the year” with events or a reform of the museum to enhance its tourist claim. Of those 70 million, about 25 will be for the new green-and-white sports city in Dos Hermanas. On the other hand, the club plans to spend 15% of the amount of infrastructure on a broad digital transformation project, which includes everything from making personalized promotions to its followers to creating a digital membership.
Vallecano Ray
Rayo Vallecano will receive between 20 and 30 million, whose application is under study, but which will be spent in the stadium and the sports city, confirmed sources from the club’s management.
Osasuna
For its part, Osasuna has 52 million, of which 15 will be to cancel old debt and 6.5 to buy back part of the land of the sports city of Tajonar, in addition to a digitization plan, according to the calculations of the board of directors headed by Luis Sabalza, whose continuity depends on the outcome of the December 19 elections.
Valencia
Valencia expects to receive about 120 million, of which ‘most of the investment’ will go to finalize the New Mestalla, whose works have been paralyzed for twelve years, as confirmed by the club in a letter signed by president Anil Murthy and sent to the Generalitat. The club needs between 100 and 150 million to finish its stadium and will present a plan in December.
Spanish
Espanyol will receive about 80 million from the agreement. Far from losing its head betting on millionaire signings, the blue and white entity will use most of this amount to reinforce its infrastructures: about 50 million will be used to improve the Dani Jarque Sports City and 15 to cancel financial debt.
Mallorca
An amount close to 30 million is expected to obtain Mallorca. The club is working on a plan to decide where it will be used, explain sources from the Balearic club, who intend to dedicate it to the stadium, although the projects are not closed, as it is municipal property. They will also apply something to the sports city and in internationalization, with the Asian market as a key.
Villarreal
Villarreal will receive about 108 million. The club has its playing field, the Estadio de la Cerámica, recently renovated, but they could invest it in closing the corner of the south end and preferably, and cover the cover. That will require acquiring the homes in that location.
Granada
They estimate that Granada will receive about 48.5 million from the agreement, which they will invest in renovating Los Cármenes, for which they have to sign a long-term agreement with the City Council, since the current one is renewed every year. They will also expand their sports city.
Elche
Among the teams in the lower area of the table, Elche CF could receive about 30 million, which it will allocate to the modernization of Martínez Valero, the purchase of land for a sports city and the creation of a residence for the quarry.
Cádiz
Cádiz will get about 30 million. Of these, the 21 corresponding to infrastructures and digitization, the majority will be invested in the sports city of El Rosal. Of the rest, about 4.5 million to debt payment and another similar amount to expenses in the sports staff.
Levante
Of the 70 million that Levante expects to receive, the remodeling of the Ciutat de Valencia, with the first phase built, is the most relevant destination, but also the new sports city of Nazaret, slowed down by bureaucratic procedures but that the club wants to implement leave as soon as possible.
Alavés, Celta and Getafe do not confirm the destination
Alavés announced in September that they were entitled to 71 million euros; and various information attributed some 80 million to Celta and 65 million to Getafe. None of these clubs, when consulted by EFE, has confirmed the amount or what they will allocate these investments to.
Pending the final signing of the agreement and the first transfers to take place, the clubs in the first category of Spanish football are preparing their plans to transform their infrastructures with this millionaire loan from the British investment fund.
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