The FC Barcelona has allied with Ownix to create NFT, some digital assets based on images and videos of historical club moments. FC Barcelona has signed a sponsorship agreement with Ownix, NFT’s Premium auction house.
The NFT They are unique digital assets that cannot be modified, that is, transferred to the physical world, a kind of works of art. Of these works there is one original, and the possible copies made by the artist himself, which would have a value that will be marked by supply and demand. After the creation of these originals, reproductions may be made, but these would no longer have the same value as the originals signed by the artist.
Ownix and the Barcelona They seek to bring their products closer to fans around the world, since fans will be able to own the assets through different auctions that will take place throughout the season. The FC Barcelona It is looking for new channels and formats that allow the club to connect with the new generations and at the same time interact in a different way with its fans around the world.
“Barça has a wide fan base around the world and is a leader in the digital field with more than 400 million followers on social networks. In this scenario, the Club works every day to find innovative ways to connect with its fans, and we believe that the creation of these NFTs, with which we bring the Catalans from all over the world closer to unique moments that have made us dream and that have made FC Barcelona, a club recognized at all levels, is a unique opportunity to continue growing and consolidating the Barça brand “he explained Joan Laporta, president of the FC Barcelona.
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