MADRID, 3 Nov. (EUROPA PRESS) –
The technology and telephone company Xiaomi will be the sponsor in Spain of the 2021 Davis Cup finals, which will be held from November 25 to December 5 in Turin, Innsbruck and Madrid, reports in a statement.
The final phase of the Davis Cup will host all the group matches of Spain and Canada, finalists in 2019, two quarter-finals, semifinals and final, will be played in the Madrid Arena pavilion.
During those days, Xiaomi Spain will be a regional sponsor in the category of mobile devices and televisions, having an active presence both with its logo on the playing court and with a brand space in the commercial area, where it will show its latest news on phones and accessories to attendees.
Through this alliance, Xiaomi Spain seeks to continue promoting and valuing its mission of providing innovative solutions to consumers to offer and raise awareness about the importance of a healthy, safe and sustainable lifestyle. He promotes this vocation by democratizing access to personal and household devices such as scooters, bands, smart watches and air purifiers, among others.
In addition, as a regional sponsor for the Davis Cup, Xiaomi Spain will have other ecosystem products that will turn the Madrid Arena pavilion into a smart hub. This action is aligned with the sustainable and green vocation of the organization of the Davis Cup by Rakuten Finals 2021 which, in this edition, has joined the Sport for Climate Action framework promoted by the United Nations.
“We are very proud to be a regional sponsor in a competition that generates so much passion around the world such as the Davis Cup. Xiaomi personalizes many of the values that this sport and this tournament embody, such as the importance of effort and tenacity, search for excellence, the ability to adapt and improve and, above all, the vocation to offer the best of oneself “, has indicated Borja Gómez-Carrillo, Country Manager of Xiaomi in Spain.
“This year we have developed a Sustainability Plan to carry out during the Davis Cup celebration. Having a partner like Xiaomi, with a sustainable vocation and solutions to carry it out, is very important for us. Thanks to all the activation that have raised, we will ensure that fans have at their disposal the range of personal devices that Xiaomi is going to make available to them, “said Enric Rojas, CEO of Kosmos Tennis.