Why this overwhelming image campaign of Carlos III and Camilla (also, on TV with Katy Perry and Lionel Richie)

These are the new times of the British monarchy. The new post Elizabeth II era is led by her son, Charles III, which is in full promotional campaign. On the occasion of his coronation, we have seen his image everywhere. She has covered newspapers, opened the world news and filled hundreds of hours of television specials. Not to mention merchandising. In networks, it was not going to be less. His official accounts are at full capacity. The latest of the latest, appearing on TV, in American Idol, the mega talent show reference musical in the US. They have participated, attention, live. And they have done it together with Lionel Richie and Katy Perry.

If a few days ago Carlos and Camilla They went through Liverpool to inaugurate the official lighting of the Eurovision gala and connect with the Eurofans, how could they not be at the OT from United States.

We have a very special greeting from across the pond!

It’s ???????????????? ???????????????????????????? ???????????? with @katyperry & @LionelRichie! ????#Coronation x #IDOL pic.twitter.com/MUJJ5MVVz3

— American Idol (@AmericanIdol) May 8, 2023

Smiling, a bit embarrassed, and wanting this to end quickly, the king and his wife were received live by the stars of American Idol. It was a connection via video. “From the other side of the pond!” They announced on the program. Katy Perry and Lionel Richie, the stars who performed at the coronation after party, served as hosts. A concert that the monarch appreciated at the time: “Fantastic performance and Katy, wonderful.” Perhaps this appearance is a way of getting closer to the North American public and to the US, where Harry and Meghan have found their space, their refuge and their home (in the 14 million mansion in Montecito).