vitamin ‘Z’ in football and business

He is a football icon, a profile that sponsorship companies fight for. His name, Zlatan, entered the dictionary of the Swedish language with the meaning of ‘dominate’. At 40, he invests in paddle tennis, consulting and food. “He is almost more of a businessman than a footballer,” one of his partners assures EFE. Now, Ibrahimovic threatens Spain for the World Cup pass.

The Swedish striker continues to make a difference in elite football while growing in his career as an entrepreneur, with investments in the sports, financial and food world, with a vitamin company that is revolutionizing the market.

One of the great architects of the rebirth of Milan, which went from fighting for the Europa League to fighting for the Serie A title, Ibrahimovic is still not satisfied. As if that were not enough, he decided to return to the Swedish national team with the aim of playing his last World Cup. And an important part of this challenge will be decided this Sunday at La Cartuja in Seville, when Zlatan’s Sweden, who made life difficult by falling to Georgia (2-0), will challenge Spain, who won in Greece (0-1).

Giorgio Pautrie, founder of the food supplement company ‘Dante SM’ and partner of Ibrahimovic since 2019 with the chewing gum ‘Mind The Gum’, explains in an interview with EFE the secrets that make the Scandinavian forward not only a footballing glory, but also an elite businessman.

If football has already allowed him to reach the roof of the world, with 31 trophies won and the only spot represented by the Champions League, Ibrahimovic has successfully invested in paddle tennis courts, the so-called ‘Padel Zenter’, widely spread in Sweden and also in expansion phase in Italy, in financial consulting companies, such as ‘Cirooo’, founded together with players such as Marco Verratti or the Brazilian Maxwell, and is a partner of ‘Mind The Gum’.

“Ibra is almost more of a businessman than a footballer. When we speak, you can see that he has the mentality of the businessman, he has ideas and he knows how to sell them. He is intelligent, he promoted himself as a strong character, with confidence and he knows that this image works, he sells. But in reality he is calmer, more than available and works with commitment, “Giorgio Pautrie told EFE.

Pautrie opened his company in 2015 and converted the normal pills with food supplements, which provide vitamins and other beneficial substances, in a chewing gum that is having more and more diffusion in Italy. In 2019, Ibrahimovic learned about his product and ordered his representatives to speak to Dante SM to get quotas.

“Ibra got to know our product by chance, tried it and saw that he liked it. One day an Ibrahimovic representative called me and I thought it was a joke. But then I went to a super office in Milan and they proposed Ibrahimovic to promote the product”, Pautrie relates. “I said: ‘okay, great, but I can’t afford to pay Ibra.’ And they told me that they would finance the project, that Ibra wanted to be our partner,” he added.

His participation in ‘Mind The Gum’ is just one of the businesses in which Ibrahimovic was launched, who also offered his image, and his 55 million followers on Instagram, for a mobile application that promotes digital physical activity, ‘Buddyfit ‘.

At 40, Ibrahimovic continues to compete at high levels, despite being held back by injuries, and this year he scored three goals and provided an assist in six games played in Serie A. A scoring average that remains top level, despite the physiological decline at the athletic level.

Yes indeed, not all the Swedish investments were round. His clothing company, ‘AZ’ went bankrupt in 2018 with significant losses and the international press pointed to a suspicious involvement of one of the Ibrahimovic-owned companies that has quotas from a Malta-based gambling company.