Vinicius's other businesses

Everything smiles at Vinicius Junior. Second top scorer for Real Madrid (he has scored five goals and two assists in 10 meetings with Real Madrid this season), one of the untouchables for Carlo Ancelotti (also for the white president, Florentino Pérez) and loved by the fans, who for Finally he returns to enjoy with him as when he arrived in the summer of 2018. But beyond the footballer Vinicius, there is another Vinicius that is little by little assembling his own economic structure for tomorrow, when the stadium lights no longer announce his name. With the initials of his name VJR, Vinicius has a group of 12 people who work just for him. In addition, there is another group, this one of 27 people, who provide service, but without exclusivity.

It has been the Brazilian portal Or Balloon who has dissected this hidden version of the young Brazilian. A differential footballer on the field of play and now, also off it. Its cheap tentacles They range from the presence of a French chef who takes care of their food to their physical trainer, Thiago Lobo, with whom he trained during the first months of the pandemic. at your own private home, recently acquired.

Vinicius has an office where they work for him, including a ‘family office’ (as O Globo calls it), to manage family assets, a company to manage your career at Europa (announced the Italian watch brand Gagà Milano, as well as Nike and Dolce Gabbana products) plus the services of the TFM agency, the agency that has accompanied him throughout his career (He also manages the career of Emerson Royal, among others).

Frederico Peña, CEO of TFM, explains how this entire business structure works: “The idea is to partner with brands whose product you actually use or approve of in some way. Because deep down what he (client) wants is this, a kind of seal of approval. It is not easy, it is often tempting to do something just for the money. As there is now a great team that knows you well, we are able to put all the points in perspective on the table and debate to make the best decisions ”. The proposals that arrive are analyzed from various points of view, always to protect the image of the player. All to find a real link between the Real Madrid player and the brand.

He also explains the ins and outs of the pandemic and how it has affected him: “The pandemic had a great impact. We see this season as key for him here (He has one of the lowest salaries in the workforce: he arrived in Madrid when he was just 17 years old) Upon exiting this pandemic, we believe that a large part of the market will return ”. One of his examples is his YouTube channel, in which he is less active now, but which between September and October 2019 (now two years ago) reached one million subscribers.

What's more, has its own philanthropic work. It has facilities in Brazil, the Vinicius Junior Institute, focused on the education of the neediest girls and boys in Rio de Janeiro. About two million dollars have been spent to put this educational system into operation, in which technology is the key tool in their training. This is Vinicius off the pitch. As fast as when he has the ball at his feet …