TVE gives an ad to Samantha Vallejo-Nágera to promote her new restaurant

Samantha Vallejo-Nágera She is one of the most famous professionals in our gastronomy and part of that success is due to her participation in all versions of MasterChefhe talent culinary that is undoubtedly the greatest success (perhaps the only one) of a Spanish Television in low hours.

Also read – Samantha Vallejo-Nágera, surprised by Patricia Conde’s criticism of ‘Masterchef’: “I don’t understand it”

In the public chain they know that you have to take care of Pepe Rodriguez, Jordi Cruz and also to Colate’s sister because they are the best they have and the only format that really works, both in its original version and the celebrity or junior version. Taking care of their stars is therefore logical. But another thing to touch the red lines of legality by giving them the ball. And let’s not say when we are talking about a public corporation, as it is RTVE.

This Sunday, Afternoon planthe program that presents Toni Moreno, expressly sent a team to Pedraza, the beautiful walled medieval town. The reason is that Samantha’s new restaurant and country house is located in the Segovian municipality and they decided to give her priceless advertising. “We sneaked into her new home,” said Toñi Moreno. At first she seemed part of a section that she started doing the magazine in which a famous person received them at her home; but no, the cook and businesswoman did not receive the reporter in the house that she has there. The report, with a live connection, was a full-fledged promotion of the business. Samantha promoted the establishment, opened the doors of the restaurant she has in the Segovian town to show the benefits of the space, talk about its history, say that it has been hers and her husband’s for two years and sell that they make “the Castilian T-bone steak” there. and Leon”. And all before the microphone of the reporter Tony Rigo and his camera, with what that costs.

Once live, as if the above were not enough, Samantha took the opportunity to comment that in addition to being able to eat soups, meats and other Segovian artisan products there, they had another restaurant in the area and four hotel rooms, “very cozy and all with a fireplace,” he said. The restaurant in question is called Casa Taberna and she and her husband bought it a little over two years ago. After a reform, it has been beautiful. The promotion was perfect; but of course, in a public chain it attracts much more attention.

It should be remembered that the CNMC (National Commission for Markets and Competition) has already sanctioned RTVE on several occasions for violating the General Law of Audiovisual Communication by broadcasting surreptitious advertising, and in many of them precisely for the promotion that is made of brands and products in Masterchef in all its versions, a program for which Samantha is a member of the jury. In recent years, RTVE has been fined more than one million euros for the excessive issuance of self-promotions of the Shine Iberia production.

Toni in Masterchef?

The reasons for this rally give food for thought. Before finishing the report in question, the hostess took the opportunity to invite Toñi Moreno to visit the restaurant and the presenter, delighted, not only accepted her, but it was then that she asked her about the new famous contestants on the cooking reality show. “Oops, they won’t let me say anything and I don’t know, but the production company always casts an incredible, spectacular cast, so they will be fantastic,” she commented.

And if Toñi was one of the new contestants of Masterchef? The Barcelonan says that she doesn’t know how to cook but we’ve been on guard duty in worse garitas. Of course, your Afternoon plan does not end up hooking the audience, it does not reach a 7% share and, as we already mentioned in Informalia, has only signed 13 programs. So maybe it won’t make it past Easter. Maybe that’s why participate in MasterChef It would not be a bad option as a ‘tip’ for Toñi, who left Mediaset for an adventure that may be short.

The space is one of the best payers on television and it would help the woman from Cádiz to continue billing. Money has always been one of her biggest concerns. In fact, she even came to confess that on one occasion, after being unemployed, she suffered a serious depression because she thought that she was not going to work again. Now her streak has changed and they say that on Spanish Television she was promised continuity and that is why she launched herself and left Mediaset. She is also on Canal Sur.