TikTok launches a viral initiative to support women’s football

In the past week TikTok announced its partnership with UEFA Women’s EURO 2022 with the aim of promoting the most anticipated football competition this summer and making it even more visible. In this line, TikTok launches the hashtag #Legendarias, which represents the starting signal for the Spanish celebration of women’s football.

In Spain we are seeing great exceptional examples, in which the players are achieving what has never been seen in this sport, and under this label, the TikTok community will be able to come together to support, inspire, share and comment on the latest developments in women’s football.

TikTok has launched different campaigns to support women’s sport and show the incredible growth it is having within the platform, which has become a meeting place for all sports fans in Europe. Proof of this is that the hashtag #womeninsports already accumulates almost a billion visits.

Access behind-the-scenes workouts through TikTok LIVE

Thus, next May 20 at 7:15 p.m. you will be able to follow live and exclusively from the TikTok profile of the FC Barcelona (@fcbarcelona) the training session prior to the UEFA Women’s Champions League Final so you don’t miss any details.

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