Strange effect that McDonald’s has experienced at the beginning of 2022. What was going to be a test of a new product, with a view to implement it in their premises from all over the world, has ended in an “incredible” demand that has caused the most famous restaurant chain be forced to remove itmomentarily, from its catalogue.
Seeing, in the 21st century, a McDonald’s in any big city on the planet has become as normal as finding the most central square or a bank. More than 34,000 restaurants Spread across every conceivable location, the chain’s latest strategy has even overwhelmed its own servers.
To the point of having to withdraw what was going to be its great novelty to premiere this year, on February 2nd the chain presented the Chicken Big Mac in the UK. A hamburger that McDonald’s wanted to see how it worked in Europe, since since 2017 it had been present in Australia.
However, its success was so great that after nine days, the company had to release a statement announcing that it was withdrawing it from its premises. “The demand has been incredible and just we can’t keep up. As such, we have made the decision to pause the promotion, let our restaurant teams and suppliers restock and prepare for its return in a few weeks,” a McDonald’s spokesperson told Business Insider.
McDonald’s does not reveal the date of when its Chicken Big Mac will return
Not without thanking its customers for their interest, McDonald’s confirms in this way that the Chicken Big Mac will return soon, although with no date in sight. A hamburger similar to its characteristic Big Mac but that he changed the meat of this one for chicken, to a price close to 5 euros (4 lbs).
“We will keep customers informed about its return through the usual channels. Thank you to everyone who has made this our most popular launch,” the chain said in an announcement that many customers are already waiting for. With no view either of it spreading to other continental countries, some users have wanted make business of this latest McDonald’s boom and they have for sale on portals like eBay the Chicken Big Mac for about 100 pounds.
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