The nearest future seems to be marked by cryptography and the metaverse. The population is already aware of this, as thousands of news items flood the world’s most important media every day. However, there is one aspect that perhaps has not been talked about as much: how this technology will transform the way we participate in society.
The first brushstrokes of the mental image that we form of the future draw a world in which work meetings will continue to be in an office, but virtual. Just as friends will continue to stay for the afternoon, but those who will attend the meeting will be their avatars. In the end, they are concepts that have already been developed ad nauseam. However, this is only a tiny part of how technology will change society, and Adobe’s Chief Product Officer Scott Belsky is well aware of this.
According to this expert, there are five concrete trends that will shape the nearest future of technology, aspects that will direct the way in which each person participates in the group and develops their life within work and society.
Gone will be the work monogamy. As Belsky explains, future talents will be specialized in too many things to stick to a single job. This will mean that workers will not be the exclusive property of a single companyIf not, they will have their own job portfolio like someone who has an investment portfolio.
“The next generation of talent entering the workforce will overwhelmingly opt for what I have come to call ‘polygamous careers,'” Belsky explains to Insider. A person has a multitude of interests and the failure to achieve them generally leads to leave your job to look for another job in which they are fulfilled.
On the contrary, if the worker is able to carry out his work while allowing him to satisfy his interests elsewhere, the retention of talent will increase. Similarly, this employee will increase their productivity and loyalty to projects.
This trend will generate a network of products and technologies that support it. Today there are already some approaches, such as Polywork, a modern version of LinkedIn that builds profiles based on the projects you are carrying out and not on the job you hold.
All the investment and work in developing the metaverse will be useless if a truly differentiating and immersive experience is not obtained. Otherwise, this technology will become a multi-billion dollar Zoom.
Work meetings and talks with friends within the metaverse will be marked by virtual reality, but it will have to be developed in a 3D environment that really attracts attention. In fact, some designers already talk about difficulties that could arise when having to create an entire virtual world from scratch, which shows the metaverse so poor and vague that it could be found.
However, this problem will also shape the future of technology, with the creation of products that help developers to create designs from a ‘mold’, as if it were a clay figure. This would significantly reduce production times, as well as costs. According to Belsky, hundreds of startups will gradually be born that base their activity on this technology.
Small companies will still not be able to sell shares, but they will be able to distribute the ownership of their business to different investors, as if it were the sale of shares. It will not be necessary to resort to an expensive public offer, cryptography and metaverse will allow clients to become smallholders.
For this, small online stores, blogs, restaurants or any local business will be able to create their own tokens, coins that they will sell to their own consumers and that will serve to make small decisions in the company.
“What will the special ice cream taste like this week?” Company tokens to respond to. Also, these ‘shares’ could be redeemed in the store for some product.
More and more people do not agree with the anti-cookie discourse. For this segment of society, the fact that companies can advertise what really interests a specific consumer, instead of flooding them with thousands of invasive ads that have little to do with their own tastes, is a huge leap forward in customization.
The worst of all is that this situation has been repeating itself since the trade itself exists. As a general rule, every customer likes to arrive at their trusted bar and have the breakfast they have always asked for without having to order it, or go to the local store and know their size in advance.
Artificial intelligence will return this model to society. Personalization will be so specific that no one will want to reject it, for which hundreds of products related to security will be born, services that will allow all this to happen without putting sensitive data of the population at risk.
The current real estate market is really complicated for the younger population, the vast majority are unable to become independent, so governments are taking measures to tackle this problem.
However, this problem does not seem to be solved in the near future, so young people will have to continue to resort to renting and shared flats. But nevertheless, More and more platforms will be born that allow this independence without having to commit to contracts of one year or more, such as Airbnb.
In this way, young people will become nomads who will periodically change their homes, in turn changing the labor market. Teleworking will take holdas employees will not always live close to the company.
In addition, according to Belsky, this will allow young people to meet new communities, which will make them love this way of working. So any product or service that is born to facilitate this context, as well as the employers that allow this modality, will prosper in the future.
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