The Super League strikes back

The Super League returns to the scene. This week may be crucial to change the course taken a few months ago with the failed announcement of the new competition. The three clubs that are publicly still in the project -Real Madrid, Barcelona and Juventus- They have been working for weeks on a more open format that does not confront public opinion so much.

As announced by the Telegraph and confirmed by As, there may be important news in this regard in the coming days. On Thursday, Andrea Agnelli, president of Juventus, is expected to speak and offer more details about the new Super League, which since last fall decided to make a complete turnaround. That is, a non-exclusive, open tournament, without permanent members. A competition that is more to the liking of the people, something that, especially in the United Kingdom, was one of the decisive factors for the previous project to fall on deaf ears when it was announced at the end of last season.

Since then, the Super League has been working with an English marketing and public relations company to redefine the strategy. The main change has been reaching out to more clubs, not just a few, which he sees as essential in trying to break UEFA’s “monopoly” in European club competitions.

While the strategy is redefined, the legal litigation continues in the Luxembourg Court. It will be this one that decides if UEFA’s position, as claimed by the Super League, is one of “abuse of power” as a tournament organizer. It must be remembered that a court order has already prevented UEFA from going ahead with the sanctioning file against Madrid, Barça and Juve that had begun due to their not resigning from the Super League.