MADRID, 8 Sep. (EUROPA PRESS) –
The Mountain Jacket, an undeniable part of The North Face’s history and an icon of innovation, returns in blue for this fall-winter 2023 season and is reunited with Gore-Tex fabrics for a denim look steeped in history and ready for everything the city has to offer.
Designed in the early 1990s as part of the Expedition System, the most technically advanced integrated mountain clothing system of its time, it has been manufactured to face extreme conditions and designed to allow exploration from the Himalayas to Antarctica.
The Denim Pack is a city-ready capsule that inspires you to weather the storm and comes to life through the creative lens of photographer Dominic Zimmermann.
In collaboration with The North Face Explorer Team snowboarder David Djite, the pair have captured a catalog of bold, ethereal images that illustrate how the Denim Pack not only protects but motivates explorers around the world to enjoy their journey.
All of this is reflected in the London exhibition located in the center of the city, at White Rabbit Studios, where Dominic and filmmaker Fabian Fuchs celebrate their creativity in an evening of top local talent, DJ sets and an immersive experience.
Born for extreme conditions and back to write a new chapter, Denim products include the Gore-Tex Mountain jacket and pants and the Glenclyffe Low shoe. The collection will be available starting this September 7 at www.thenorthface.com and in selected stores.