When the creators of the Authentic Beauty Concept brand spoke with Camille Razat, a French actress known worldwide for her role as Camille in the successful series on Netflix Emily in Paris, It was clear to them at the time that she would be the perfect ambassador for the brand. They were not only captivated by the obvious beauty of the performer, but also by her charisma, personality and naturalness, an essence that combines wonderfully with the values of the premium hair product brand.
If Camille has something Parisian about her (despite being born in the French city of Toulouse) it is her commitment to less is more, which is the beauty ideal that the brand pursues. The actress, who still feels overwhelmed when she walks down the street and everyone recognizes her, decided to be the global face of Authentic Beauty Concept for the same reason: he shared the same values. In her case, the firm’s great commitment to sustainability and vegan products (which managed to save her hair from a bad time, as she herself says) ended up captivating her.
Camille has become a fashion icon after the success of Emily in Paris. In her case, not only her clothes elevate her as a great reference in this sector, since her hairstyles are also a great attraction of her character (with whom she shares a name in real life). Thus, if you had to choose just one product from the brand for your daily life, I would choose the Grow Spray Serum, which is never missing from your routine. “I love using it after a shower because it gives you a special, instant shine. It leaves your hair shinier, healthier and it also smells phenomenal,” she says.
Furthermore, if I could carry a slightly larger toiletry bag, I would undoubtedly include the Authentic Beauty Concept dry shampoo, since “in addition to refreshing it, it provides extra volume”, as well as the mask from the glow line (Glow Mask 200ml) , “which leaves your hair looking very healthy and with a beautiful shine.”
The first and most important thing (which, like everyone else, I didn’t always do when I was younger) would be to remove makeup before going to sleep. An essential step to have healthy and cared for skin, no matter how old you are.
Afterwards, he would tell his past self to will hydrate wellsince drinking enough water translates directly to better health that is visible both internally and externally.
Finally, Camille recommends Do not use a hair dryer as long as it is not necessarysince hot air can damage hair if a protector is not applied first. The one from Authentic Beauty Concept, which is the one she uses, provides thermal protection up to 230º.
Camille also talked about the different outfits (not all very successful, according to her) that she has gone through in past years: red hair, blue hair, with platinum bangs and cuts of all kinds. Now she opts for her long, blonde hair, but she doesn’t give up the different hairstyles she can wear with it (and this is also demonstrated in the series starring Lily Collins). To do this, use Cosmic Blow-Dry Jelly, the latest product launched by Authentic Beauty Concept that is designed to transform the creation of hair styles. With this new proposal, stylists and hair lovers have at their disposal a versatile and effective tool to create varied looks: from voluminous blow-dry hairstyles to elegant wet-effect looks.
This product, with a vegan formula, supported by the standards of the Vegan Society and PETA, will be on sale starting January 24 at select salons and retailers.
Key features and benefits
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