The Golden State Warriors sign an agreement with FTX and launch into the cryptocurrency market

The best NBA team of the last decade, Golden State Warriors, has reached an agreement with the cryptocurrency platform, FTX, whereby the company will be able to launch the official NFTs of the team and use the logo and international rights of the franchise in your campaigns.

As reported CNBC, the agreement will be for several years (it is still unknown) for a value of 10 million dollars in total. This union, which will take place from 2022, will also allow FTX to have visibility in the team’s facilities with the logo on the pads of the basket or in the press room of the Santa Cruz Warriors, the subsidiary of the competing team. in the G-League.

“FTX is a company that caught our eye a couple of months ago,” Warriors president and chief operating officer Brandon Schneider said in an interview with CNBC. “We believe that we are at the beginning of the beginning. We are all learning and this space will evolve a lot,” he added.

FTX, worth around $ 25 billion, is one of the largest digital currency exchanges in the world, competing with companies like Coinbase, Binance, and Kraken. Its founder and CEO, Sam Bankman-Fried, is one of the richest people in the world at just 29 years old.

FTX reached an agreement to purchase the ‘naming rights’ of the Heat pavilion for 135 million

The cryptocurrency platform continues its landing in the NBA after reaching an agreement to purchase the ‘naming rights’ of the Miami Heat pavilion for 135 million dollars, taking over from American Airlines as sponsor of the pavilion name. Additionally, Warriors star Stephen Curry is one of FTX’s ambassadors alongside NFL legend Tom Brady.

“Working with the Warriors will enhance our ability to create positive change, not only domestically but internationally, with one of the most prestigious professional sports franchises in the world,” said Brett Harrison, president of FTX in the United States.