The Real Madrid (1,276 million euros), andl Barcelona (1,266 million) and Manchester United (1,130 million) maintain their positions on the podium occupying the first, second and third places respectively in the ranking of the most valuable football club brands of 2021, according to the Football 50 2021 report by Brand Finance.
The brand equity of Real Madrid has been affected by coronavirus. Real Madrid is the first Spanish club by economic value (3,130 million euros) and it is also still the most valuable in the world with a brand value of 1,272 million euros. However, Covid-19 has caused the white club to lose -10.1% of its brand value this year.
The FC Barcelona it is second in the ranking with a value of 1,266 million euros. The Blaugrana club has seen its scoring value reduced by 10.4% due to the coronavirus. The list of spanish clubs of the Brand Finance Football 50 2021 ranking is completed with Atlético de Madrid (13th place), Sevilla FC (23rd place), Valencia CF (43rd place), Athlétic de Bilbao (43rd place) and Villareal CF (44th place).
The impact of the Super League
The announcement of the European Super League It has affected the brand strength of the 12 clubs involved, taking from them more than 600 million euros of their total brand value. In addition to measuring overall brand equity, Brand Finance also determines the relative strength of brands by evaluating marketing investment, brand equity, and business performance among others. According to these criteria, Real Madrid, Barcelona and Atlético de Madrid have seen their brand strength fall more than the rest of the Spanish teams due to the announcement of the European Super League.