the celebration of luxury, cinema and fashion one step away from the Olympics

In Paris everything is celebrated. Fashion Week and the Olympic Games. Before the Olympic torch arrives, the capital of the Seine opens into a canal and houses the great catwalk where the trends that we will see next year are launched. On this occasion the Loewe poster starred. In the front row of the show we saw the filmmaker Pedro Almodóvar, the fashion editor Anna Wintour, the model Emily Ratajkowski and the actor Jeff Goldblum (The Fly, Jurassic Park), very affectionate with his wife, Emilie Livingston. Also, the Uruguayan actor Enzo Vogrincic, one of the protagonists of The Snow Society.

This Saturday, June 22, Loewe presented its spring-summer 2025 men’s collection in Paris. The firm founded in Madrid in 1846 and owned by the French luxury brand group LVMH, has Northern Irishman Jonathan W. Anderson as creative director, who was inspired by the work of American photographer Peter Hujar (1934-87), known for his black and white portraits.

Pedro, in Paris

In their show we saw black suits, pants of different widths, checks and leathers such as nappa, so iconic in the brand, and ostrich. With less than five weeks left until the start of the Olympic Games and in the middle of the first round of the campaign for the Legislative elections in France, Loewe has captured the maximum attention of the Parisian event this Saturday. The firm has broadcast a video on its TikTok account that pays tribute to the very viral moment in which Penelope presents the director with the Oscar while excitedly shouting “Peeeeedro!”

The emblematic luxury brand showed other style elements that will shine next year: capes, knitwear, polo shirts, which are short and very tight to the body, vests and the metallic, gold and gray air, reminiscent of work. by Paco Rabanne, the “metallurgist of fashion”.