MADRID, Jan. 13 (SportsFinding) –
Twenty-two clubs and the Movistar LaLiga television channel are taking advantage of the agreement reached by LaLiga and Aramón to have an important brand presence in the group's ski resorts, according to the employer's report on Monday.
The objective of this agreement is to promote football among winter sports fans and therefore, for a few days now, the shields of the 20 teams of 20 teams can be observed at Cerler, Formigal-Panticosa, Javalambre and Valdelinares stations LaLiga Santander plus those of Zaragoza and Huesca, the two Aragonese sets of LaLiga SmartBank, as well as messages from Movistar LaLiga on the cable cars, domes, bollards, lathes and thermometers.
This is an initiative to promote LaLiga clubs and the official channel of the competition among the visitors of Aramón, who these days enjoy their tracks coming from all corners of Spain and other international places.
“Both Aramón and LaLiga share a vision for bringing sports and entertainment closer to their users, and both share values such as overcoming, integrity and authenticity. This alliance will generate important synergies for the two organizations, and provide great experiences for fans to skiing and soccer, “said Javier Tebas from the organization that chairs.
In addition to the brand presence for all seasons, different activations have been planned that will offer incredible experiences to skiers, such as 'Watch Parties' to enjoy live on the slopes of the LaLiga Santander and LaLiga SmartBank games, skills games where unite skiing and soccer, or
après-ski parties.
Aramón represents the largest ski area in Spain and stands as the first business group of snow and mountain tourism, with 4 stations, 289 km skiable, 25 percent of the market share and more than 1.2 million skiers, and is also the leader of the sector in 'engagement' and growth of users in social networks.
In this sense, the collaboration between the two parties will also be extended to the digital level, where Aramón has 75,000 downloads of its 'app', combining the passion for football and skiing of all fans through various activations and games .
“LaLiga is much more than football, it is entertainment, so being able to be present on the slopes of Aramón, where sport and entertainment come together every ski season, is a great opportunity for all the clubs that form LaLiga,” said Javier Tebas , president of LaLiga.
For his part, Antonio Gerció, general director of the Aramón group, was proud of the agreement reaching “one of the great entertainment partners” and said that this union “is a great advantage for the promotion of sport and values that are united to him, such as overcoming, effort, plurality or companionship. “