The 1.5 billion derby

The derby ended up transcending our borders with the two finals in Lisbon and Milan, in which the two great football representatives of the capital played the reign of Europe against each other. Real Madrid and Atlético will stage today a duel of neighbors but at the same time multicultural (in templates there are 44 internationals from 16 different countries) and in which the soccer players in competition, Madridistas and mattresses, have an astronomical price. Their combined market value is 1,502 million euros, according to the specialized website Transfermarkt.

A value that has shot up especially due to the enormous growth in quality of the rojiblanca squad. In 2011, for example, the difference between the Madrid squad and the Atleti squad was 329 million. Today, only € 10M …

A traditional meeting with incentives for the future (Vinicius, Joao Felix …) and that also generates a television appeal, although obviously it will not come close to the 350 million viewers of the global audience of the 2014 Lisbon final and the 380 million viewers Milan in 2016.

Goleada in the networks

The field in which Madrid does win, on a planetary level, is the impact on social networks: has 263.2 million followers for Atlético’s 34.4 million (110 to 13 on Facebook, 107 to 13 on Instagram, 39.3 to 5.1 on Twitter and 6.9 million subscribers on YouTube for the 313,000 of the colchonero channel).

A global meeting that has had its first experience outside our borders (the remembered 7-3 of Atlético in New Jersey in the summer of 2019 within the International Champions Cup) and in which there will be footballers who have won the ticket to the Qatar World Cup 2022. At the moment, Vinicius, Casemiro, Militao, Felipe, Lodi, Cunha, Correa, De Paul, Courtois, Carrasco, Hazard, Trippier, Benzema, Mendy, Griezmann, Lemar, Modric and Jovic …