Taylor Swift and Travis Kelce, richer than the Beckhams?: the pasture that adds up to the personalities of the moment

As we have seen, the Taylor Swift effect has turned Super Bowl 2024, held this Sunday, into the most watched thing on television in the US since the moon landing. The 34-year-old American singer and her boyfriend, the American football player Travis Kelce (34), they form one of the richest couples in the world.

The fortunes of both amass a total of 4 billion pounds sterling (4,701,335,912.18 euros), as it progresses The Sun. The British tabloid explains that “they are on track to become the most powerful and richest couple in the entertainment industry, eclipsing the fortunes and influence of Jay-Z and Beyoncé or David and Victoria Beckham.”

In the last quarter of 2023, Forbes published that Swift's fortune exceeded $1.1 billion, $360 million more than in June, when she was ranked number 34 on the list of richest women in the United States. In the summer, the singer gave a big boost by adding around 190 million dollars for the first leg of the tour. Eras and another 35 million dollars after the first two weeks of the film's screening Taylor Swift: The Eras Tour.

The Super Bowl with Taylor Swift as a big star

To the sporting interest in the game that pitted the Kansas City Chiefs against the San Francisco 49ers, held this Sunday, we must add the expectation that the musical performance of the Super Bowl halftime always creates (Usher). However, this year there was something that caught viewers' attention much more: Taylor Swift.

After selling out her concerts in Tokyo three times, the singer managed to fly (by private jet) from Japan in time to be at the Allegiant Stadium in Las Vegas and accompany her boyfriend in a last-minute triumph, not for the faint of heart. The interpreter of Lover He shouted and danced from the stands, celebrating every play and lamenting his team's mistakes throughout the final. She competed with the development of the match as the number one objective of the filmmakers, who focused on her every minute and did not stop broadcasting her enthusiastic celebrations. The music superstar was the real star of the event. After the Kansas City Chiefs' victory, Taylor and Travis starred in a kiss that has gone around the world.