Success of Atlético's private store: a thousand orders in 2 days

He Athletic communicated last Wednesday September 9 to all its partners the launch of a new online store, with the particularity of being a private and exclusive store for the rojiblancos associates. Two days later, on Friday, September 11, the club employees were busily attending to the more than 1,000 orders that in just 48 hours I had received this new store.

This new service was created mainly to respond to the demand of the thousands of partners with which the entity has outside of Madrid. It must be remembered that Atlético had more than 130,000 partners, with representation in all the provinces of Spain, and even in 55 different countries. For all of them, or for those who live in Madrid but they don't want to move to one of the six physical stores that it already has in the Community of Madrid, this new Online store.

Members may find in it all the products that are already sold in physical stores pbut also others exclusive products. In addition to the 10% discount that rojiblancos members usually have, in this new private store they can enjoy other advantages, like special offers in sales and Black FridayExclusive collections and products that will not be sold elsewhere, 5% additional discount and free shipping costs to the Peninsula during the month of September, gifts for purchases over certain amounts, etc …

The Athletic He has wanted take care of your social mass in this time in which its fans cannot attend the Wanda Metropolitano. Thus, one of the new advantages of the partners for this season 20-21 is that can enjoy a “Gift Voucher” worth 25 euros in the case of adult members and a slightly lower amount for youth and child members. In this new private store, partners may consume this gift voucher, although it is also possible to use it in any of the club's physical stores and even to save money on buying tickets for any match at the Wanda Metropolitano throughout the season. Atlético wants strengthen the value of being a member of Atleti and giving it new advantages not necessarily linked to football matches.

In May, the club launched its membership campaign with important news. The main one was that separated the membership fee of the subscription fee, so that more than 130,000 members that the club had at that time they passed to have all the same advantages and, most importantly, they could maintain their ties with Atleti and continue to enjoy a multitude of benefits and services even if there were no football matches with the public for a long time.

A new partner concept was created, the age of child partners was extended to 13 years, a new youth category was created between 14 and 24 years old, the aforementioned gift voucher was incorporated and the “Elatletiteayuda” office was created to serve those partners who had financial problems.

In this weather, the Madrid entity has also opened the so-called “Atleti Territory”, which includes the new 1,400-square-meter museum and which is having a very good reception among Atletico fans and has received in just its first month of life more than 5,000 visits. Atleti members have a 50% discount on admission to both the new museum and the Wanda Metropolitano tour.