Soon your car will be able to change color with a button

Gone will be the discussions about the finish of a car, it will no longer be necessary to choose the color of the paint because new cars will change their appearance with a simple button. The future is now. BMW presented its new vehicle with electrophoretic technology included.

The BMW iX Flow can change its finish from black to white or combine black and white in a kaleidoscope of graphics. For this, the car has an electronic ink technology.

“The car dresses you, expresses you, not only from the inside but from the outside, so we have tried to create a technology, and adapt it to the car, that allows you to do that,” said Christoph Grote, senior vice president of electronics at BMW. Group, as collected CNBC.

In addition, Grote added that this engineering advance not only affects the appearance of the vehicle, but would also serve to improve efficiency and internal temperature of the vehicle when driving on very hot terrain.

Immersive experiences for the motoring lover

This technology allows a multitude of patterns in its finish. What’s more, e-ink spreads up to the wheels, which can also change color, as this year’s Consumer Electronics Show attendees saw.

“In the future, BMW customers can change the color of their car at the push of a button“announced BMW project leader Stella Clarke.

BMW HAS A COLOR CHANGING CAR IN LAS VEGAS RIGHT NOW! #CES2022 pic.twitter.com/vgKMDiRedE

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For his part, Adrian van Hooydonk, director of BMW Group Design, assured that this technology is included in the group’s plan to develop “human-centered” products that stimulate all the senses, where the firm will spend 30,000 million euros by 2025.

“For us, digitization is about the total experience and the emotions that can be created with it,” said van Hooydonk.

BMW is focusing its investment on electric cars

The company also announced the launch of the zero-emission electric BMW iX M60, a more powerful version of the electric iX than BMW, which was launched on the market in 2021.

On the other hand, along with the new i4 sports sedan, the iX and its variations attest to the firm’s heavy investment in electric vehicles. At the end of last year, BMW had already sold more than 1 million of them worldwide.

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