MADRID, 10 Jul. (EUROPA PRESS) –
The express transport company SEUR will once again collaborate with the Spanish women’s soccer team as its supplier and official fan for the matches of the next international competition with the launch of the ‘Unstoppables’ campaign.
This agreement aims to reinforce SEUR’s commitment to values that it shares with the women’s soccer team since 2019, such as effort, perseverance and perseverance. As part of his renewed agreement with her, he has deployed a giant 11 meter x 7 meter banner at its headquarters in Madrid.
Under the slogan of the campaign, ‘Unstoppable’, the canvas is a visual reflection of the determination and tireless spirit that characterize both SEUR and the athletes. The transport company has also planned several internal actions for all its teams that will reinforce values such as the spirit of improvement and teamwork.
SEUR and the Spanish women’s soccer team will display a carousel of exclusive content on social networks together with influencers such as Ariane Hoyos, Charlyokei and Vicky Losada, with the aim of underlining the strong connection between the company and Spanish internationals.
The campaign will include the recording of a video for networks entitled ‘You come with me thanks to SEUR’, where the ins and outs of the training sessions, the secrets and the preparations of the players for the matches will be shown.
In addition, another video entitled ‘Street Interview’ will be recorded, where the public’s knowledge of women’s football will be put to the test. In this line, the joint action of SEUR and the Spanish women’s team will be completed with a raffle on social networks that reflects their tireless spirit.
Fans will have the opportunity to win shirts signed by the players and official balls of the international tournament. This event will be immortalized through Instagram Reels, where the entire process will be shown, from the acquisition and signing of the shirts to the delivery to the winners’ homes by SEUR.
With this campaign, SEUR underlines its commitment to the values of effort, perseverance and high performance. In fact, in 2021 it launched the SEUR Plan for Equal Opportunities between Women and Men (2021-2025), with the aim of implementing these principles in all SEUR departments, as well as in all corporate policies.