Real Madrid will enter 400 ‘kilos’ per year for the exploitation of the new Bernabéu

The Real Madrid has closed a 25-year contract with the American company Legends, specializing in the marketing of sports venues, which will contribute some 400 million euros a year to the club for running different events in the new Santiago Bernabeu, according to Voz Populi.

The white club yields the 20 percent of the holding of the stadium to the aforementioned company, number one in the sector and which is already in charge of certain commercial aspects of the Madrid entity. The new merengue coliseum is prepared so that, in addition to the first white team, it can be used by the women’s team and basketball.

Short term, Legends (Sixth Street) would inject some 150 million euros, expandable up to 400-440 million subject to the Real Madrid achieve template and construction goals around the stadium.

The North American company Legends is owned by the Sixth Street venture capital fund, which also owns 20% of the NBA San Antonio Spurs, one of the events that would arrive at the Bernabéu. Legends itself was created by a business alliance between the New York Yankees of baseball and Dallas Cowboys of the NFL.

The remodeling of Santiago Bernabeu It will cost between 800 and 900 million euros, an amount that the white club intends to amortize at full speed with the operation of the stadium, which will open practically every day of the year. with events and activities of various kinds (concerts, shops, restaurants, etc.). The figure contrasts with the 150 million euros that the club had been earning a year for its field before the pandemic.

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