Real Madrid takes out a new brand with its name: it is called Next

Real Madrid Next It is the new brand that has created the white club with the aim of enhancing the results of all the areas that make up the club and, in particular, the sports area, digital transformation and globalization of the entire organization. This will help improve player performance.

The Real Madrid launches a brand to encompass its innovation, health and sport projects. The white club has presented the signature Real Madrid Next, which will group the activities that it develops to improve the performance of its players and the sporting and economic strength of the organization.

Real Madrid Next It will focus on six work areas: e-health, sports performance, fan engagement, generation of audiovisual content, cybersecurity and technological and social infrastructures. “In all of them we seek excellence and the greatest possible technological advancement, which allow us to create our own tools, exclusive and adapted to our way of working,” explains the club.

The objective is to enhance the results of all the areas that make up the club and, in particular, the sports area, the digital transformation and the globalization of the entire organization. The activities of Real Madrid Next will begin in the area of e-health with the celebration of I Congress of Medicine and Sciences applied to Sports in March 2020 (Real Madrid is clear: the pace of 2020 does not stop!).

Other teams have already started this measure as the FC Barcelona which began to develop two seasons ago with the Barça Innovation Hub (BiHub), a sports laboratory in which it seeks to generate knowledge from its own activity, with the intention of improving the sporting and economic performance of the organization and even marketing knowledge abroad.