Rafael Medina, in the business of the eco fashion brand used by Queen Sofía

His thing is business, especially those linked to fashion. The Duke of Fair, Raphael Medinarelated to the world fashion Since he founded the firm Scalpers in 2007, he is now launching Ecoalf Sports, a sustainable sportswear category from the Ecoalf firm, one of the queen emeritus’ favorites doña sofia and of the infanta elena.

It’s a special job as director of the first sportswear line of the sustainable clothing company he founded in 2009. Javier Goyenechehusband of the television producer and CEO of Shine Iberia macarena kingresponsible for programs such as MasterChef o Sewing Masters.

Read also–Luis Medina: the Prosecutor’s Office requests a bail of 891,000 euros for him and Almeida asks to seize his assets for 1.1 million euros

Although he has been working on the new sports line for a few months now, the launch has been announced through his social networks. In his publication this Saturday, March 4, the eldest son of Naty Abascal has announced the fruit of their work: “It is with great pride that I can present to you today my ECOALF SPORTS project, which I have developed after a year and a half of incredible work together with our great team at @ecoalf and Javier Goyeneche. A new generation of sportswear sustainable. Maximum performance. Minimum impact. We hope you like it and that you enjoy it!”.

The Ecoalf brand enjoys great prestige in the search for a sustainable product that seduces for aesthetics and not just for conscience, and that develops its own materials from fishing nets, tires or coffee and transforms them into quality clothing. Among its clients, for example, Queen Sofía and Infanta Elena stand out, who have already shown their signature garments in public on occasions. It has also been seen with a cloth bag of the brand Iñaki Urdangarinon one of the occasions when he did volunteer work at the Hogar Don Orione when he was still in prison.

The new clothing line offers garments for practicing yoga, Pilates, running, surfing and cycling, a sport of which the Duke is a great fan together with his wife, Laura Neighborwho is also engaged in business fashion through his swimwear brand, also based on sustainability.

But these are not the only businesses of Rafael. He is an investment partner in the multimedia space where you can buy clothes, accessories, see art or arrange trips called Mr. Ab, in front of the Puerta de Alcalá, and is part of the WOW Concep team, another shopping center in the heart of Gran Via Madrid. Of course, these are activities always linked to fashion, a sector in which he began his professional activity when he worked for Massimo Dutti for six years. Being the son of Naty Abascal, a great stylist, icon of haute couture and muse of Valentino or Oscar de la Renta, among other firms, it is understandable.

He is less understandable than his brother Luis, who is also engaged in business, has ended up being the protagonist of an alleged case of fraud for the collection of commissions related to the purchase of masks at an exorbitant price during the pandemic. Rafael has not commented on this matter. He lives next to Laura from her business and looking out for her two children, the twins. Rafael y Laura born in 2012.