Pablo Motos signs Victoria Federica for ‘El Desafío’: the fabulous media business of Felipe VI’s niece

Three years ago, Victoria Federica de Marichalar (23) took a decisive step in his unstoppable entry into public life: he opened his Instagram profile, a social network that, until now, only allowed access to a few, and, from then on, his daily life It was feeding the curiosity of thousands of people. Then everything else came: magazine covers, red carpets, fashion catwalks and a string of advertising campaigns to which now a new challenge is added, their participation in the next season of The challenge. The program, produced by the production company The Anthill, 7 and Acción, is one of the formats that are sweeping prime time not only because of its proposal, but also because of the personalities who undergo its demanding physical and mental tests. Therefore, Don Juan Carlos’s granddaughter will debut on television in a big way.

The daughter of Infanta Elena and Jaime de Marichalar will join María Zurita in the coming weeks, another name linked to the Royal House as she is the cousin of King Felipe VI. Like her and the rest of the contestants, Vic will undergo exercises such as apnea, the excavator, balance and memory tests, among others, as reported this Wednesday ABC. Perhaps your professional colleagues will advise you to do so, Laura Scanes y Maria Pombotwo of the most recognized influencers in our country, and who have coincided with the royal in numerous commitments.

Froilán’s sister is not only known for her roots -or for being one of the emeritus’s favorite granddaughters-, since in this time she has proven to be very well advised in the exploitation of her image. Increasingly linked to the world of fashion, the branch of her work that fascinates her most, she avoids talking about her private life to the microphones of the press, although she is selective: she does share what she wants on the coated paper, and a sample of it they are the covers he has starred in for the magazine Hola. However, it has also appeared in others such as Elle o InStyle.

DJ’s ex-girlfriend Jorge Barcenas, she has been linked to personalities such as the bullfighter Gonzalo Caballero and the Moto2 rider Albert Arenas, but she speaks little to nothing about her sentimental stories. However, his halo of mystery has a few very attentive to his movements, in case they can scratch something more from his posing in photocalls, his encounters with the press in the middle of the street or his publications on the networks, where he monopolizes more than 268,000 followers.

It should be said that this figure is not very high if we compare it with the numbers recorded by other content creators, although Vic does not need to go out of her way on this issue. Leaving aside her studies in Communication and Marketing – a university degree that she takes calmly -, she is present at some of the most important events in the world of fashion. Not long ago she could be seen, in fact, along with the princesses María Carolina and María Chiara dos Silicias in the front row from the Dior show at Paris Fashion Week. And what can we say about his selfie with Rihanna at an Off-White fashion show held in 2022 in the French capital.

His television debut: very studied

The current season of The challenge Since its premiere, on January 15, it boasts of its data on Antena 3, a network in which it started with a 14.3% audience share, with more than 1.5 million followers on average per gala and 4.2 million unique viewers per program. Last week, in fact, it registered 13.3% compared to 12% in Friday! which was reborn thanks to the arrest of Antonio Tejado, nephew of María del Monte. Even so, Pablo Motos and Jorge Salvador’s project remains at the top. That said, neither Mediaset nor in the public: Vic knows very well where to debut on the small screen.