Messi's shirt business at Paris Saint-Germain

From being heavy cotton shirts, to carrying a shield, to the dorsal, to carrying the name on top and becoming an object of worship. Soccer jerseys have become a garment that is somewhere between mystique, tribal and urban fashion. The first, because of the high prices that any jacket with which a historical event has taken place reaches. We are no longer talking about the original, but about the replicas that were sold that season. Tribally, it serves to identify oneself. Madrid or Barcelona, ​​Sevilla or Betis, Inter or Milan, Atlético … Before, at least, it was like that. Now, the clubs have seen how 'the street' has adopted its aesthetic with gusto and these shirts are being dressed more 'casually' every day among young people. Thus, PSG, perhaps the most striking of these examples, is already playing its role in Parisian fashion thanks to Nike.

In fact, Paris is now experiencing a madness for the PSG shirt. Although its launch began with controversy because the mythical red stripe that crossed the chest vertically was eliminated, this seems mitigated by the history of the moment. Almost unexpectedly, Leo Messi is a new Paris Saint-Germain player and everyone wants what is the Argentine's first shirt at a new club after more than two decades in Barcelona.

The 30th, although not your usual 10th, the load of symbols. With that number he debuted in Barcelona and with it he will do so at Paris Saint-Germain. A new beginning without forgetting the roots.

The arrival of Messi is also a new experience for PSG in many ways and also, as far as the sale of shirts is concerned. If the signing of Neymar unleashed the madness to get one of his shirts, Messi has raised the level by giving great joy to Paris Saint-Germain.

Messi's shirt business

That Messi stamped his name behind the Paris Saint-Germain shirt has caused queues at his shop on the Champs-Élysées and the announcement at the door of “everything sold”. At your physical and electronic door. ANDOn the web, the original replica of Messi's shirt (only child sizes remain) has 'disappeared' although its price was not exactly a bargain. Between the shirt, the printing of the number and the seals of the French League sleeve, the price exceeded 150 euros.

But how much does Paris Saint-Germain earn for each shirt? The usual thing is that the clubs do not receive a large percentage for each shirt and that the majority is for the brand, since it signs a sponsorship contract in which it already contributes money to the club. In the case of PSG, Nike has one of its strongest associations, having signed until 2032 for an annual figure of more than 80 million euros, according to ESPN.

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Messi, yes, as he does on the field increases the figures. In the case of Barcelona, ​​Messi was the player who sold the most and according to several studies point out he generated income Only for the sale of this product that they were between 20 and 30 million euros a year. Now, that claim will be taken advantage of by Paris Saint-Germain together with Nike, of course.

The North American brand and its franchise, Jordan, personalized brand of the legendary 23 of the Chicago Bulls have launched a complete line of PSG clothing that ranges from kits, with pants very similar to those of the Illinois team, to tracksuit, coats and brand sweatshirts that become popular worldwide. The shirt has been so much that PSG already warns on its website that it will open a pre-sale and they will start from October.

A surprise product of PSG and against Adidas

Another product that has 'broken' the PSG store was the shirt with which Messi appeared at the Paris-Le Bourget airport and went out to greet the fans for the first time. A white t-shirt with the slogan 'Ici c'est Paris' from the club's own clothing line that also sold out.

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At a price of 25 euros, this has gone on sale again with little stock in addition to other models of Messi shirts, a scarf and even a mug with his name.

The club wants to take advantage of the pull of this shirt and also Adidas. The German brand is the one that has the sponsorship contract signed with Leo Messi on a personal level and also wants to take advantage of his arrival in Paris.

As this newspaper has learned, the brand with the three stripes is preparing a special version to celebrate Messi's arrival in Paris with the slogan “Messi c'est Paris” on white. It will carry the logo of the brand and also that of the player himself. The German brand will expect a similar success and the change to Paris is bringing new joys to both Leo Messi and all his partners. A new adventure in which they walk together.