MADRID 19 Mar. (EUROPA PRESS) –
Merrell, the Footwear Brand for Hiking and Outdoor Activities, redefines how to explore the city with the launch of the Speedarc Matis shoes, with energy damping technology and return technology.
Driven by the Speedarc Entresuela system, the Speedarc Matis combine dual foatpro foam layers with Nylon Flexplat engineering, providing comfort and propulsion. In addition, they have a Vibram Megagrip sole, which guarantees grip on any land, from natural paths to urban streets.
As part of his campaign, Merrell has associated with influential ones that challenge the traditional image of the hiker to inspire urban inhabitants to rediscover their cities. The brand will distribute urban hiking guides in stores, coffee shops and other places in the main European capitals such as Paris, London, Berlin, Stockholm and Barcelona.
“As we continue to build on our Good Things Await campaign, we want Merrell Emea.