Mediaset is looking for a replacement for Jorge Javier’s El Diario, whose renewal will be decided in October

The contract with the producer Boomerang expires next month and there are doubts about its renewal. Telecinco has started the season on the wrong foot. The channel is proving incapable of overcoming La 1 de TVE, which is taking a breath after a notable rosary of failures thanks to the surprising success of David Broncano and its huge audience, which contributes to consolidating La 1 in second place.

The resounding failure of Babylon Show, With the brave Carlos Latre as the first victim of the exciting duel between La 1 and Pablo Motos, he joins the forgotten ones Chinese Tales of Jorge Javier, that other disastrous attempt by Mediaset to raise the access prime-time. The Badalona native has, however, compensated with his excellent numbers in Survivors and other prime time hits that monstrosity that was the final straw for the farewell of the TV Factory once they had killed the sonthat is, to the universe Save me and all its derivatives. The disappointing numbers of George’s Diary, a previously tested format (not like the indescribable ones) Chinese tales), show, at least until now, the inability of the testimony space to compete in the afternoon against the strength of its rivals: half an hour of Sonsoles Onega, or the soap operas Dreams of freedom from Antena 3 and, to a lesser extent, The Modern Tea Room from La 1 de TVE. And Ana Rosa suffers from the poor drag of its predecessor, it seems even more than with Such is life y Sandra Barneda. This situation has pushed the top brass of Mediaset España to study how to replace the testimonial programme presented by Jorge Javier Vázquez. The contract between the television group and Boomerang TV ends in October. And this fact has encouraged those in charge at Telecinco to study which path to take.

Open possibilities

The program, which is an update of the legendary Patricia’s Diary, has moved in a range of data between 6% and 8% of share, which does not guarantee its renewal despite the very difficult slot in which it competes. The Content department, which is still headed by Manuel Villanueva, under the supervision of CEO Alessandro Salem, is studying formats to occupy the afternoon slot, according to sources from the production company that is awaiting its renewal. Some rumors pointed to the possibility of Telecinco recovering the magazine Such is life, But sources close to Cuarzo (Banijay) deny this.

2024 has become a roller coaster for Jorge Javier Vázquez, who started the year ousted after the cancellation of Save me and the aforementioned failure of Chinese tales, which was joined by the divorce between Mediaset Spain and The TV Factory which, indirectly, was pushing him aside. The one from Badalona took the lead Survivors without much confidence and with Mediaset making him invisible in the commercials. But the success of the reality showpropelled him within the group to the point of being worthy of a generous renewal and the trust of several formats: Jorge’s Diary, Big Brother the future deliveries of There’s one thing I want to tell you. The discreet data of George’s Diary They are compensated with the good guys from Big Brother, which has become a real lifeline for the start of the Telecinco season. reality show leads on Thursday nights and is competitive on both Tuesdays and Sundays.

A daily format and three prime time slots for the 2024-25 season

Occupational cyclothymia of Jorge Javier Vazquez You can continue with The Diary, which has marked very irregular data, and the prime times that are guaranteed: the return of the edition of Big Brother with anonymous after 7 years of absence, There is something I want to tell you and the very Survivors. “The job of a producer is to get the presenter excited about a project. In my case, I tell them not to bother: I come from home with enthusiasm. At this point in my career, I can detect when a team knows what they want to do and how to do it. They are clear about it and so am I. It’s another thing how the audience accepts the proposal, but there are no recipes for that,” he wrote before the premiere of El Diario. The testimonial format started off exciting, with a 9.4% share at its premiere, But it gradually declined and, in competition with the Olympic Games, it sank to a dramatic 6.6% on August 8.

“This week I have developed an exacerbated passion for tennis. It had never happened to me before. Until now I had been happy with the victories of the Spanish players but I admit that I have never watched a tennis match in full. Until El diario de Jorge came along. Until the Olympic Games in Paris came along. Until Alcaraz came along. Spain is thrilling with the player from Murcia and I am happy because no other match of his will coincide with my programme. Thank goodness,” he said ironically. On 21 August Jorge Javier celebrated the day off from the Vuelta Ciclista a España with a video on Instagram in which he showed his weariness with televised sport. The end of sport on La 1 has not been a boost for El Diario de Jorge either, which could continue if Mediaset España does not find a reliable replacement. The end of the testimonial programme would in no way affect Jorge Javier Vázquez, recently renewed by Mediaset España for 3 years.