It can be argued if Diego Armando Maradona He has been the best footballer in history, but the strength and significance of the icon seems indisputable Maradona. Of the brand. That is why during his career he had several sponsorship proposals. McDonald’s, Coca-Cola, Hublot, Talent, Quilmes … Although all of them were leaving him as some of his scandals appeared.
Who never left it was Puma. The sports brand opted for him from the beginning and their relationship was for life. A contract of one million euros per year for life, as revealed in a report in Expansión. Maradona became one of the first ever sponsored athletes. The brand was also a pioneer in advertising soccer players thanks to Diego. Its importance and its weight as a company would not be understood without the presence of the Argentine.
In fact, today Puma is once again one of the most important sports brands with names such as Usain bolt, another legend with a life contract, or recently Neymar, who broke up with Nike to go to Puma. “I have grown up watching videos of legends like Pelé, Cruyff or Maradona, who played with Puma,” said Ney.
Despite the history and life of Diego, with as many lights as shadows, Cougar he stayed by her side. And ‘El Pelusa’ was true to its brand until the end.